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Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Jan 2, 2017

10 best marketing campaigns of 2016 — India

We liked, shared and talked about some amazing marketing campaigns in 2016.

2 responses

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Oct 11, 2016

Explained : Hero, Hub & Hygiene content strategy with examples

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Jan 2, 2018

Best marketing campaigns of 2017 — India

In 2017, we discussed many new trends that emerged in marketing in India. We debated the…

1 response

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

May 9, 2015

The business and marketing of online matrimony and dating services in India

Introduction to the business of Indian matrimony

Matrimonial websites have been in India for more than 15 years now. The business case is…

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Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Jul 30, 2016

OnePlus marketing strategy : Invite or not to invite?

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Sep 28, 2014

5 Campaigns that used the Youtube 5 second skip ads smartly

Well, this was destined to happen. Today we are discussing Youtube as a substitute to television. It has become a storehouse of entertainment. Movie trailers are being released on Youtube before anywhere else. Gone are the days…

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Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Sep 2, 2018

Tata Nano — Beyond the obvious : Why did people not want the people’s car?

These were the top 10 stories published by Hook, Line and Clincher - Marketing blog from India; you can also dive into yearly archives: 2014, 2015, 2016, 2017, 2018, 2019, 2020, and 2021.

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Hook, Line and Clincher - Marketing blog from India

A marketing blog, documenting, discussing and commenting on work by the marketing fraternity in India. Read about marketing case studies, consumer trends, brand and advertising strategy by marketers in India.

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10 best marketing campaigns of 2016 — India

Explained : Hero, Hub & Hygiene content strategy with examples

Best marketing campaigns of 2017 — India

Uber’s uber cool and unconventional marketing strategy in India

What is so horribly wrong but terrifyingly right about White Hat Jr. marketing?

Why Saregama’s Carvaan became a success in the age of Gaana & Saavn?

The business and marketing of online matrimony and dating services in India

Introduction to the business of Indian matrimony

OnePlus marketing strategy : Invite or not to invite?

5 Campaigns that used the Youtube 5 second skip ads smartly

Tata Nano — Beyond the obvious : Why did people not want the people’s car?