Hope Research Group

Data visualization is an umbrella term used to describe any way used to show data in a visual context. It is used to give users information…

Social research is market research done to design, collect, and process information that can help give insights to businesses and…

Customers today interact with a company through multiple touchpoints or channels, at different times of the day, and on different…

Businesses typically use one or more of the following performance indicators to measure performance:

Much has been said about the importance of market research in the growth and success of any business. Keeping consumers happy and satisfied…

What is customer feedback?

A marketer can influence buyer behavior, but cannot control it. While it is difficult to predict the exact response due to complexities and…

What is market research?

Retail execution