Best File Formats for Animation on Websites

There are lots of different ways you can display animation…

What is a Brand System?

A Brand System is how design elements work together to visualise a brand. A strong one is the backbone of a solid…

What is Brand Illustration?

Brand illustration is the use of illustration to add depth, character and feeling to a company’s brand. Used…

What is Art Direction?

To art direct is to unify the vision of a brand and all its output. Here’s a bit more about it.

What is a Brand Archetype?

Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers.

How to Direct a Photoshoot

A picture speaks a thousand words. A photograph arguably even more so. Here’s how to get the best out of a…

Writing Brand Messaging that Resonates

A brand message should be simple, but the thinking behind it should be complex. Here’s how…

What is Signage?

It’s not always all about the digital. Signage in the outside world is also a very…

How to Create an effective Social Media Strategy

What is Outdoor Advertising?

Billboards and shopfront signage are valuable marketing tools, but there…