What is a Brand System?

A Brand System is how design elements work together to visualise a brand. A strong one is the backbone of a solid…

What is Brand Illustration?

Brand illustration is the use of illustration to add depth, character and feeling to a company’s brand. Used…

How to Direct a Photoshoot

A picture speaks a thousand words. A photograph arguably even more so. Here’s how to get the best out of a…

How to Create an effective Social Media Strategy

How to Research Competitors

A little competition is a good thing. It can inspire you to be more creative with your business strategy, and…

How to Create a great Business Card

Business cards might seem old-school, but they still have value! Here’s how to make them as…

What is Colour Theory?

Colour theory explains how humans perceive colour — on an emotional and instinctive level; as well as how colours mix…

Our Approach to Brand Consultancy

How we use solutions, research, analysis and general marketing knowledge to help companies create a…

My Week in Images

As a creative director I make sure I reference as much imagery as possible. Here’s a…

How to Assess your Current Brand

The best way to assess your current brand is to conduct a comprehensive brand audit. Here’s how.

What is UI Design?

It is becoming increasingly more important to design for UI. Here’s a little more about it.

What is UX Design?

UX is the process we use to create websites that provide meaningful and relevant experiences to users. Here’s more about it.

My Week in Images

As creative director at Polleni, I invest time into making sure I reference as much imagery as possible. Here’s a round up of…

Our e-Commerce Expertise

With over 14 years of experience working in e-commerce we consult on different platforms, solutions and even…