ILLUMINATION Book Chapters
Digital Intelligence — Chapter 11
Big Data and Analytics For Digital Venture Leaders
Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6a, Chapter 6b, Chapter 7a, Chapter 7b, Chapter 8, Chapter 9, Chapter 10, Chapter 11, Chapter 12, Chapter 13, Chapter 14, Chapter 15, Chapter 16, Chapter 17, Chapter 18, Chapter 19, Chapter 20, Chapter 21
Data and analytics are two related, complementary, and vital technologies for digital ventures. The digital venture leaders must understand and use data and analytics processes and tools to create insights and competitive market advantages for their businesses.
Data has been the primary solution source for many types of businesses for decades. However, with the digital revolution, the emergence of artificial intelligence, and cognitive computing, we come across a tremendous growth and complexity of data. Thus, a new kind of data, which is called Big Data, has emerged.
Even though structurally similar to traditional data, Big Data requires a new kind of approach. It requires newer methods and tools to maintain and support it. The conventional data management processes and tools are not adequate to process Big Data.
