Social Media Benchmarking: What to Measure

A benchmark is a comparison to the standard. It allows us to weigh the performance of…

The Case for Digital Storytelling in Content Marketing

5 Tips for boosting Facebook Engagement

The word “engagement” incites both pleasure and pain for many. It’s terribly over used in marketing vernacular, but when we see it realized, it can be fantastically rewarding. Nowhere is engagement more weighted than in social media, where performance is…

Advertising, PR and Marketing: The Ultimate ROI Trifecta

Domino’s Kicks Up Customer Service Content — Why You Should, Too

Ordered a Domino’s pizza lately? I did, Saturday night. (Don’t judge! It was a much-needed break from eating healthy.) I jumped on to Dominos.com, encouraged by the mouth-watering commercials I had been watching all…

It Isn’t About What You Do, It’s About Why You Do It