Describing Personas

Some of our problems with bias in software are rooted in the way we design for…

When to be Hasty with Product Research

More haste! Less speed!

Insta-Personas & Synthetic Users

The ways you cannot use ChatGPT (etc) for Design Research

Why Organizations Avoid Qualitative Research

(and how to change that)

User Research Only Covers Users

a user is someone who has a relationship with your organization

When you say the word “user,” you mean someone who has already reached out to your products and services. When an organization puts resources toward “user research,” “usability,” and…

A Powerful Lens: People’s Purpose

Purpose is a way of framing how you look at something that brings so…

Archetypes Don’t Have Photos, but Characters Do

Listening Deeply

You can’t develop cognitive empathy by just looking — you have to go tug at the roots.