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How To Improve Ad Relevance Diagnostics

How To Improve Ad Relevance Diagnostics

Attempting to capture the attention of an obsessively consumerist society is difficult. Audiences are comfortable with seeing…
Go to the profile of Kirsten Delichte
Kirsten Delichte
Mar 18, 2020
Influencer Marketing is Not PR

Influencer Marketing is Not PR

In a global brand study by Relatable last year, of the 351 companies polled, 94% of marketers agree on the positive effect of influencer…
Go to the profile of Kirsten Delichte
Kirsten Delichte
Mar 11, 2020
Why Brands Should Capitalize on Nano-Influencers

Why Brands Should Capitalize on Nano-Influencers

When buying fake followers or likes on a picture is as easy as the click of a button, true engagement and conversion statistics are better…
Go to the profile of Alex Alper
Alex Alper
Feb 27, 2020
How to Use TikTok to Reach Gen Z

How to Use TikTok to Reach Gen Z

Brands have found Gen Z to be an incredibly difficult demographic to connect with, but TikTok seems to be the foot in the door.
Go to the profile of Alex Alper
Alex Alper
Feb 19, 2020
Influencer Fraud Is a Two-Way Street

Influencer Fraud Is a Two-Way Street

In 2019 alone, an entire $1.5 billion was lost to influencer marketing fraud.
Go to the profile of Kirsten Delichte
Kirsten Delichte
Jan 7, 2020
Stay Away from Mega Influencers

Stay Away from Mega Influencers

Micro-influencers get high engagement rates while remaining low-budget.
Go to the profile of Brooke MacArthur
Brooke MacArthur
Jan 5, 2020
Here’s What Sucks About Influencer Marketing

Here’s What Sucks About Influencer Marketing

The issue of influencer marketing lies in a couple of its easily exploitable loopholes.
Go to the profile of Kirsten Delichte
Kirsten Delichte
Dec 31, 2019
FOR INFLUENCERS
Avoid Cookie Cutter Content… Try This Instead

Avoid Cookie Cutter Content… Try This Instead

As an influencer, your best content is what your audience wants.
Go to the profile of Kirsten Delichte
Kirsten Delichte
Dec 17, 2019
Successful Influencers Don’t Depend on Creativity, Here’s Why

Successful Influencers Don’t Depend on Creativity, Here’s Why

Fostering creativity requires effort and intentionality.
Go to the profile of Kirsten Delichte
Kirsten Delichte
Dec 3, 2019
The Secret to a Perfect Instagram Story

The Secret to a Perfect Instagram Story

The aesthetics of your Instagram story are paramount to attracting followers.
Go to the profile of Brooke MacArthur
Brooke MacArthur
Nov 28, 2019
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