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Influencer Fraud Is a Two-Way Street
Influencer Fraud Is a Two-Way Street
In 2019 alone, an entire $1.5 billion was lost to influencer marketing fraud.
Kirsten Delichte
Jan 7
Stay Away from Mega Influencers
Stay Away from Mega Influencers
Micro-influencers get high engagement rates while remaining low-budget.
Brooke MacArthur
Jan 5
Here’s What Sucks About Influencer Marketing
Here’s What Sucks About Influencer Marketing
The issue of influencer marketing lies in a couple of its easily exploitable loopholes.
Kirsten Delichte
Dec 31, 2019
The Right Way to Tell a Story Through Marketing
The Right Way to Tell a Story Through Marketing
The story a business tells is meant to address a present issue uniquely.
Brooke MacArthur
Dec 29, 2019
Here’s the Simple Solution to Influencer Fraud
Here’s the Simple Solution to Influencer Fraud
Some influencers turn to less than honorable practices to get recognition.
Kirsten Delichte
Dec 24, 2019
It’s Time to Ditch the CTA
It’s Time to Ditch the CTA
Close relationships encourage transparency, authenticity, and integrity.
Brooke MacArthur
Dec 23, 2019
Avoid Cookie Cutter Content… Try This Instead
Avoid Cookie Cutter Content… Try This Instead
As an influencer, your best content is what your audience wants.
Kirsten Delichte
Dec 17, 2019
FOR INFLUENCERS
Avoid Cookie Cutter Content… Try This Instead
Avoid Cookie Cutter Content… Try This Instead
As an influencer, your best content is what your audience wants.
Kirsten Delichte
Dec 17, 2019
Successful Influencers Don’t Depend on Creativity, Here’s Why
Successful Influencers Don’t Depend on Creativity, Here’s Why
Fostering creativity requires effort and intentionality.
Kirsten Delichte
Dec 3, 2019
The Secret to a Perfect Instagram Story
The Secret to a Perfect Instagram Story
The aesthetics of your Instagram story are paramount to attracting followers.
Brooke MacArthur
Nov 28, 2019
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