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Influence Marketing Council Blog

An industry council for influence, advocacy, and community marketing in B2B tech

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  • Evangelists, Advocates, Influencers: Who’s Who

    Evangelists, Advocates, Influencers: Who’s Who

    Tech marketing has become far more complex than it used to be. In the past, it could be boiled down to marcom (marketing communications)…
    Go to the profile of francine hardaway
    francine hardaway
    Nov 2, 2018
    Communities of Practice Aid B2B Sales

    Communities of Practice Aid B2B Sales

    Marketing is difficult and becoming more so. Mounting campaigns that can be heard above the noise and actually work takes thought, research…
    Go to the profile of francine hardaway
    francine hardaway
    Sep 24, 2018
    What’s Wrong With Marketing?

    What’s Wrong With Marketing?

    The suicide rate in the United States has risen to the 10th leading cause of death, and it is still climbing. In North Dakota, it has gone…
    Go to the profile of francine hardaway
    francine hardaway
    Sep 18, 2018
    Competitive Marketing, Influence, and an Upcoming Conference

    Competitive Marketing, Influence, and an Upcoming Conference

    IMC members can get $100 off at the first Competitive Marketing Summit held in Denver on Oct 23–24. Kat and I will be there speaking about…
    Go to the profile of The Influence Marketing Council
    The Influence Marketing Council
    Sep 17, 2018
    Marketing’s Dark Year Brightened by Influencers

    Marketing’s Dark Year Brightened by Influencers

    This has been a helluva year for marketing. Literally nothing works. The passage of GDPR in Europe has confused the bejesus out of anyone…
    Go to the profile of francine hardaway
    francine hardaway
    Sep 6, 2018
    Communities of Practice as Neural Networks

    Communities of Practice as Neural Networks

    Almost two years ago, John and Kat Troyer founded the Influence Marketing Council, a “community of practice” for marketers trying to make…
    Go to the profile of francine hardaway
    francine hardaway
    Aug 17, 2018
    Influence Marketing is Strategy, Not Tactics

    Influence Marketing is Strategy, Not Tactics

    If you are in an organization that thinks influence marketing is just a tactical piece of a marketing budget, even if it’s a big piece, the…
    Go to the profile of francine hardaway
    francine hardaway
    Jul 26, 2018
    What Do Influence Marketers Do?

    What Do Influence Marketers Do?

    You’re at a cocktail party. Someone asks you what you do, and you say, I’m in charge of my company’s influence marketing program. Chances…
    Go to the profile of francine hardaway
    francine hardaway
    Jul 1, 2018
    Influencers Underpin Marketing Programs at Tech Companies

    Influencers Underpin Marketing Programs at Tech Companies

    The most successful tech companies already know that their prosperity depends on recommendations from enthusiastic users and partners…
    Go to the profile of francine hardaway
    francine hardaway
    Jun 23, 2018
    Who Are the Real Influencers

    Who Are the Real Influencers

    Influencer marketing professionals who are paying celebrities or even advocates large sums of money to be “influencers” may be on the wrong…
    Go to the profile of francine hardaway
    francine hardaway
    Jun 14, 2018
    How The Cluetrain Manifesto Presaged Influence Marketing

    How The Cluetrain Manifesto Presaged Influence Marketing

    Most people working in marketing today were probably not in the field yet when the “Cluetrain Manifesto” was first published in 1999. I…
    Go to the profile of francine hardaway
    francine hardaway
    May 12, 2018
    Taking Ideas and Bringing them to Life | Gregarious Narain — EP020

    Taking Ideas and Bringing them to Life | Gregarious Narain — EP020

    Common misconceptions and future vision of influence marketing
    Go to the profile of The Influence Marketing Council
    The Influence Marketing Council
    May 9, 2018
    Random Influencers at Work

    Random Influencers at Work

    After listening to Onalytica on the latest Influence Marketing Council call, I’ve come to the conclusion that, like almost everything else…
    Go to the profile of francine hardaway
    francine hardaway
    Apr 20, 2018
    Facebook Testimony: An Open Can of Worms

    Facebook Testimony: An Open Can of Worms

    Mark Zuckerberg is in deep doo-doo, and it’s not with Congress, which largely let him off the hook because it doesn’t have enough knowledge…
    Go to the profile of francine hardaway
    francine hardaway
    Apr 12, 2018
    Don’t Overlook the Pros of Facebook

    Don’t Overlook the Pros of Facebook

    No wonder Mark Zuckerberg is confused. He was a smart 19-year-old trying to get a date when he started The Facebook at Harvard, and now…
    Go to the profile of francine hardaway
    francine hardaway
    Apr 5, 2018
    Protecting customers in a client-server world | Doc Searls — EP019

    Protecting customers in a client-server world | Doc Searls — EP019

    Customers taking back power from the centralized metaphor that governs today’s Internet
    Go to the profile of The Influence Marketing Council
    The Influence Marketing Council
    Apr 5, 2018
    Six Reasons Marketing Must Change

    Six Reasons Marketing Must Change

    A number of trends have converged in my mind this week to convince me that marketing has to change — AGAIN. A pendulum has swung too far…
    Go to the profile of francine hardaway
    francine hardaway
    Mar 29, 2018
    Corporate Innovation: Can it Ever Succeed?

    Corporate Innovation: Can it Ever Succeed?

    Jeremiah Owyang’s talk to the Influence Marketing Council last week was, like all his work, thought-provoking, illuminating, and a little…
    Go to the profile of francine hardaway
    francine hardaway
    Mar 19, 2018
    Are Events Dead?

    Are Events Dead?

    Marco Arment recently bemoaned the fact that Mac-related conferences are dead. Most small tech conferences, not just Mac conferences…
    Go to the profile of francine hardaway
    francine hardaway
    Mar 7, 2018
    The Power of Influence in Parkland

    The Power of Influence in Parkland

    John Troyer reminded me this morning that when he and I were kids we might see the occasional John Birch Society newsletter, but it came in…
    Go to the profile of francine hardaway
    francine hardaway
    Feb 22, 2018
    Fake Followers Are Not News

    Fake Followers Are Not News

    Several years ago (close to a decade) my friend Michael Hussey, founder of Stat Social, demonstrated an early version of his product to me…
    Go to the profile of francine hardaway
    francine hardaway
    Feb 1, 2018
    Edelman Trust Barometer Favors Influencers/Experts, Disavows Platforms

    Edelman Trust Barometer Favors Influencers/Experts, Disavows Platforms

    2017 was the year of populism. People in the US voted Donald Trump in, and people in the UK voted the EU out. Experts who warned against…
    Go to the profile of francine hardaway
    francine hardaway
    Jan 25, 2018
    Connecting Community Back with Business | Amy Lewis and Matt Broberg of The Geek Whisperers — EP018

    Connecting Community Back with Business | Amy Lewis and Matt Broberg of The Geek Whisperers — EP018

    The co-hosts of the Geek Whisperers podcast reunite to talk on the state of the influence marketing and give some tips for companies big…
    Go to the profile of The Influence Marketing Council
    The Influence Marketing Council
    Jan 19, 2018
    Influence Marketing in a Post-Truth World

    Influence Marketing in a Post-Truth World

    Yesterday was yet another amazing day in the annals of news, what with Michael Wolff’s new book and the Influencer-in-Chief’s response —…
    Go to the profile of francine hardaway
    francine hardaway
    Jan 4, 2018
    Are Enterprise Influencers That Different from Kardashians?

    Are Enterprise Influencers That Different from Kardashians?

    Are enterprise influencers so different from consumer influencers that they shouldn’t be in the same room together? We’ve been talking…
    Go to the profile of francine hardaway
    francine hardaway
    Dec 18, 2017
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