Influence Marketing Council Blog

Mark Zuckerberg is in deep doo-doo, and it’s not with Congress, which largely let him off the hook because it doesn’t have enough knowledge…

No wonder Mark Zuckerberg is confused. He was a smart 19-year-old trying to get a date when he started The Facebook at Harvard, and now…

Customers taking back power from the centralized metaphor that governs today’s Internet

A number of trends have converged in my mind this week to convince me that marketing has to change — AGAIN. A pendulum has swung too far…

Jeremiah Owyang’s talk to the Influence Marketing Council last week was, like all his work, thought-provoking, illuminating, and a little…

Marco Arment recently bemoaned the fact that Mac-related conferences are dead. Most small tech conferences, not just Mac conferences…

John Troyer reminded me this morning that when he and I were kids we might see the occasional John Birch Society newsletter, but it came in…

Several years ago (close to a decade) my friend Michael Hussey, founder of Stat Social, demonstrated an early version of his product to me…

2017 was the year of populism. People in the US voted Donald Trump in, and people in the UK voted the EU out. Experts who warned against…

The co-hosts of the Geek Whisperers podcast reunite to talk on the state of the influence marketing and give some tips for companies big…

Yesterday was yet another amazing day in the annals of news, what with Michael Wolff’s new book and the Influencer-in-Chief’s response —…

Are enterprise influencers so different from consumer influencers that they shouldn’t be in the same room together? We’ve been talking…

2018 is going to be a hell of a new year for digital marketers. For the past two decades, digital advertising, social media marketing…

User groups will tell you how to improve your product— if you are authentic in return

This week the fine folks at Influitive are putting on their event about customer experience, engagement and advocacy at this year’s…

I sat down with Rick Vanover a few weeks ago and think he is such a great example of someone who naturally embodies leadership. Rick is the…

“…you can’t say marketing really happens in marketing now. Marketing should be happening in every single place in a company.” — Brian…

Influencers on social media can supercharge your business or change the world — it’s up to you

How did we get here? A talk with the hosts of the Influence Marketing Podcast

We’ll be profiling the individual members of the Influence Marketing Council from time to time. Our members are marketing professionals who…

Adding Value for Your Company and Community with a little Banter and Levity (and Metrics)

How do you talk to a developer? Let’s say you are building a tool you’d like developers to use. For your tool to be successful, it must be…

Today we are talking with Eric Nielsen, Senior Director of Social Media and Communities for VMware. Eric and his team run the VMware…

Even if you are Kim Kardashian