Influence Marketing Council

Introducing the Influence Marketing Podcast

One of the goals of the Influence Marketing Council is to carry out research into the practice of influence marketing and asking questions like:

• How are B2B companies building relationships with influencers, advocates, and…

Innovation in influencer, advocacy, and community marketing: the IMC’s first four months

The 50 Top Kubernetes Influencers

Kubernetes is one of the most rapidly growing open source projects today. Who are the most influential people talking about Kubernetes?

We use the tool Little Bird to do this analysis. This is #3 in our series of influencer research lists (see…

On Influence, Context, and Purpose

For marketers, working with influencers requires context and purpose.

What is influence? It’s a big enough topic that we named our whole program around it — the Influence Marketing Council. Usually…

The Top 50 Google Cloud Influencers

Who are the influencers of note in Google Cloud? Mostly (but not all!) people who work at Google for now.

As in our first report on VMware influencers, this is an algorithmic list based on Twitter. We ran a Little Bird analysis with a topic…

The Top 50 Overall VMware Influencers

The ecosystem surrounding VMware and its virtualization and cloud infrastructure software is still vibrant. A close-knit group of bloggers, podcasters, evangelists, and kibbitzers grew out of forums and user groups over the last 15 years. Some work for VMware…