Social Media

Influence Marketing is Strategy, Not Tactics

If you are in an organization that thinks influence marketing is just a tactical…

Don’t Overlook the Pros of Facebook

No wonder Mark Zuckerberg is confused. He was a smart 19-year-old trying to get a date when he…

Fake Followers Are Not News

Several years ago (close to a decade) my friend Michael Hussey, founder of Stat Social, demonstrated an early…

Influence Marketing in a Post-Truth World

Yesterday was yet another amazing day in the annals of news, what with Michael Wolff’s…

The data is out there: Marshall Kirkpatrick and the science of influencers— EP016

Influencers on…

IMC Member Profile: Yadin Porter de León

We’ll be profiling the individual members of the Influence Marketing Council from time to…

Why Are Social Media Marketers Always So Motivational?

Innovation in influencer, advocacy, and community marketing: the IMC’s first four months

Building a campfire for B2B influence marketing

The Influence Marketing Council is for tech marketers…