Influence Marketing Council Blog

Marketing is difficult and becoming more so. Mounting campaigns that can be heard above the noise and actually work takes thought, research…

The suicide rate in the United States has risen to the 10th leading cause of death, and it is still climbing. In North Dakota, it has gone…

IMC members can get $100 off at the first Competitive Marketing Summit held in Denver on Oct 23–24. Kat and I will be there speaking about…

This has been a helluva year for marketing. Literally nothing works. The passage of GDPR in Europe has confused the bejesus out of anyone…

Almost two years ago, John and Kat Troyer founded the Influence Marketing Council, a “community of practice” for marketers trying to make…

If you are in an organization that thinks influence marketing is just a tactical piece of a marketing budget, even if it’s a big piece, the…

You’re at a cocktail party. Someone asks you what you do, and you say, I’m in charge of my company’s influence marketing program. Chances…

The most successful tech companies already know that their prosperity depends on recommendations from enthusiastic users and partners…

Influencer marketing professionals who are paying celebrities or even advocates large sums of money to be “influencers” may be on the wrong…

Most people working in marketing today were probably not in the field yet when the “Cluetrain Manifesto” was first published in 1999. I…

Common misconceptions and future vision of influence marketing

After listening to Onalytica on the latest Influence Marketing Council call, I’ve come to the conclusion that, like almost everything else…

Mark Zuckerberg is in deep doo-doo, and it’s not with Congress, which largely let him off the hook because it doesn’t have enough knowledge…

No wonder Mark Zuckerberg is confused. He was a smart 19-year-old trying to get a date when he started The Facebook at Harvard, and now…

Customers taking back power from the centralized metaphor that governs today’s Internet

A number of trends have converged in my mind this week to convince me that marketing has to change — AGAIN. A pendulum has swung too far…

Jeremiah Owyang’s talk to the Influence Marketing Council last week was, like all his work, thought-provoking, illuminating, and a little…

Marco Arment recently bemoaned the fact that Mac-related conferences are dead. Most small tech conferences, not just Mac conferences…

John Troyer reminded me this morning that when he and I were kids we might see the occasional John Birch Society newsletter, but it came in…

Several years ago (close to a decade) my friend Michael Hussey, founder of Stat Social, demonstrated an early version of his product to me…

2017 was the year of populism. People in the US voted Donald Trump in, and people in the UK voted the EU out. Experts who warned against…

The co-hosts of the Geek Whisperers podcast reunite to talk on the state of the influence marketing and give some tips for companies big…

Yesterday was yet another amazing day in the annals of news, what with Michael Wolff’s new book and the Influencer-in-Chief’s response —…

Are enterprise influencers so different from consumer influencers that they shouldn’t be in the same room together? We’ve been talking…