How to Conduct a Competitive Analysis

The step-by-step guide for startups, with tools & examples

A Simple Technique for Better B2B Headlines

Use this approach today to make your customer the center…

My Simple Brand Positioning Statement Template for Startups

Why Does Your Startup Sound Like a Startup?

How to use the emotional aspects of your brand to connect…

Read a Preview of “The One Page Brand: a Strategy for Startups”

How to Avoid Brand Drift

Founders must define their startup’s brand positioning, or someone else will

Distillation, not Dilution: the power of a strong brand position

How Do You Know if Your Messaging Matters?

Use the “Turn & Tell It Test”