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5 Social Media Trends to Watch and Leverage in 2021

5 Social Media Trends to Watch and Leverage in 2021

2020 will be remembered as the year when we all took social media seriously. I mean, we thought we did until we were forced to stay at…
Go to the profile of John Maduforo
John Maduforo
4 QUESTIONS EVERY AFRICAN BUSINESS OWNER SHOULD ASK BEFORE INVESTING IN SOCIAL MEDIA MARKETING

4 QUESTIONS EVERY AFRICAN BUSINESS OWNER SHOULD ASK BEFORE INVESTING IN SOCIAL MEDIA MARKETING

A lot of African businesses still underestimate the power of social media in today’s world. However, Facebook currently has over 2. 3…
Go to the profile of Dare Durojaiye
Dare Durojaiye
Why You Need A User Experience Designer For Your Web Project

Why You Need A User Experience Designer For Your Web Project

In the past twenty-nine years, we have seen websites evolve from pages with simple text lines to more robust platforms with high-quality…
Go to the profile of David Woruka
David Woruka
Brand Storytelling: What, Why & How to Start Telling Your Story

Brand Storytelling: What, Why & How to Start Telling Your Story

Some of the world’s longest-standing and most successful brands understood and leveraged storytelling longer than many others did. Today …
Go to the profile of John Maduforo
John Maduforo
8 Social Media Marketing Tools Your Competition Is Using to Succeed

8 Social Media Marketing Tools Your Competition Is Using to Succeed

I’m no magician, but if you are reading this post, here’s what I know about you…
Go to the profile of John Maduforo
John Maduforo
Latest Stories
Unleashing the Potential of Generative AI: Exploring the Path to AI-Driven Success

Unleashing the Potential of Generative AI: Exploring the Path to AI-Driven Success

In the age of digital transformation, the rapid advancements in Artificial Intelligence (AI) have revolutionised industries across the…
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
2023 is almost here…how is your brand going to evolve?

2023 is almost here…how is your brand going to evolve?

As 2023 approaches Board Members and executives like you are usually busy with strategising and planning for the new year…and one area…
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
How to Build Brands for High Performance and Sustainability

How to Build Brands for High Performance and Sustainability

Join Brand Strategy & Digital Transformation experts Nkemdilim Uwaje Begho & Bella Ikeme who are hosting a masterclass on How To Build…
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
2021 in Review….5 Lessons from the Digital Marketing World…

2021 in Review….5 Lessons from the Digital Marketing World…

2021 was an interesting year….especially in the world of Digital Marketing and Customer Experience….
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
Finding your Digital Marketing Blind spots

Finding your Digital Marketing Blind spots

There are days when you post something on your website, blog, or social media, and it gets a lot of traction to the point that the platform…
Go to the profile of Agnes Adebiyi
Agnes Adebiyi
The Role Of Branding In Event Marketing

The Role Of Branding In Event Marketing

Your visual brand identity is what makes you stand out from the crowd — without a unique symbol or specific colours, it is difficult or…
Go to the profile of David Woruka
David Woruka
Brand Marketing and Response

Brand Marketing and Response

Have you ever been to or watched in movies the engagement of a local market? If you have, I am sure you’ll be familiar with how people try…
Go to the profile of Agnes Adebiyi
Agnes Adebiyi
5 Ways To Boost Your Email Marketing

5 Ways To Boost Your Email Marketing

There are some best practices to imbibe when considering Email Marketing.
Go to the profile of Agnes Adebiyi
Agnes Adebiyi
The role of INSIGHTS in Consumer Marketing

The role of INSIGHTS in Consumer Marketing

You can find insights at the intersection of consumer features within a target segment and payment offerings (money, data or time).
Go to the profile of Kalu Arunsi
Kalu Arunsi
3 Underrated yet Valuable Components for Your Brand

3 Underrated yet Valuable Components for Your Brand

Branding is a must for businesses of all kinds as it’s the link between businesses and customers. We can differentiate products from one…
Go to the profile of David Woruka
David Woruka
8 Marketing & Communications Trends African Businesses should watch out for to Guide Their…

8 Marketing & Communications Trends African Businesses should watch...

Marketing & Communications Trends for 2021
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
3 Sure Ways for African Brands to Accelerate Business Growth in 2021:

3 Sure Ways for African Brands to Accelerate Business Growth in 2021:

Marketing & Communications Strategy Lessons from 2020 & Trends for 2021 Part I
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
5 Things You Should Do Before Adopting A Digital Marketing Strategy

5 Things You Should Do Before Adopting A Digital Marketing Strategy

In this blog, I will walk you through 5 key things you need to consider when building out your digital marketing strategy.
Go to the profile of Ayodeji Afolabi
Ayodeji Afolabi
3 Ways To Enhance Your Customer Experience Using Augmented Reality

3 Ways To Enhance Your Customer Experience Using Augmented Reality

AR has a wide range of real-life applications and one area where AR is already being applied is customer experience.
Go to the profile of Miracle Ewim-Ezechi
Miracle Ewim-Ezechi
COVID-19: How your Brand Should Be Responding To Customers During This Global Crisis

COVID-19: How your Brand Should Be Responding To Customers During T...

We all started the year with daring resolutions, for both our personal, professional and business goals, until the reality of a global…
Go to the profile of John Maduforo
John Maduforo
4 LinkedIn Strategies to survive in the Pandemic and post Pandemic World

4 LinkedIn Strategies to survive in the Pandemic and post Pandemic ...

According to the Content Marketing Manager of LinkedIn, 1 out of 3 professionals on the planet are on LinkedIn and LinkedIn is the go to…
Go to the profile of John, Orakwe John
John, Orakwe John
3 Brands that have maximized Design and Storytelling in the COVID-19 Pandemic

3 Brands that have maximized Design and Storytelling in the COVID-1...

We entered into a new decade with high hopes and good cheers. We reflected on the past ten years and made projections for the next. The…
Go to the profile of David Woruka
David Woruka
How Nigerian Businesses can Optimise their Google My Business Listing

How Nigerian Businesses can Optimise their Google My Business Listing

Quick fact: Did you know there are over 5.6Billion searches on Google per day?
Go to the profile of Joy Oghanyan
Joy Oghanyan
Accelerate your Digital Transformation Journey — a must read for Board Members, C-Level Executives…

Accelerate your Digital Transformation Journey — a must read for Bo...

“At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate…
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
The WHY, WHAT and HOW of Building Your Personal Brand

The WHY, WHAT and HOW of Building Your Personal Brand

Indulge me a little, as I demystify the WHY, WHAT and HOW of Building Your Personal Brand…. I promise it will be worth the read.
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
How Digital Transformation is driving Disruption in Wealth Re-Distribution

How Digital Transformation is driving Disruption in Wealth Re-Distr...

I spent the yesterday evening talking to my friend and Wealth coach Abiola Adekoya on her maiden edition of Disruptors with Abiola Adekoya,
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
5 Tips for Providing Great Social Media Customer Service

5 Tips for Providing Great Social Media Customer Service

Unless you invented a business that doesn’t deal with people, your ability to offer great customer service is the oxygen of any business…
Go to the profile of John Maduforo
John Maduforo
4 Tips For African Brands To Increase Brand Awareness

4 Tips For African Brands To Increase Brand Awareness

The joy of every business owner is to be well recognised for the product or service they offer. When you are known for your unique…
Go to the profile of David Woruka
David Woruka
6 Visual Identity Design Elements Your Brand Must Have

6 Visual Identity Design Elements Your Brand Must Have

A brand is a word or symbol which gives a product a unique identity, it’s also a promise to consistently deliver a certain experience to…
Go to the profile of David Woruka
David Woruka
(Updated) The Only Instagram Hashtag Guide You Need in 2021

(Updated) The Only Instagram Hashtag Guide You Need in 2021

If Instagram was a search engine, hashtags would be the keywords When you search for a hashtag on Instagram, you’re able to see posts…
Go to the profile of John Maduforo
John Maduforo
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