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2025: The Year Digital Innovation that will Reshape Our World forever…

2025: The Year Digital Innovation that will Reshape Our World forever…

This masterclass is tailored specifically for board members and C-level executives who are navigating digital transformation and overseeing
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
DEVELOPING WINNING SOCIAL MEDIA MARKETING STRATEGIES

DEVELOPING WINNING SOCIAL MEDIA MARKETING STRATEGIES

The social media environment is far from homogeneous, with each platform presenting unique characteristics and audience dynamics that savvy…
Go to the profile of Praise Edidiong Benson
Praise Edidiong Benson
Your Target Market Isn’t Who You Think: Here’s Who You Are Missing Out

Your Target Market Isn’t Who You Think: Here’s Who You Are Missing Out

The key lesson here is simple: never stop asking yourself who else might care about your product or service. Is there an influencer, a gift
Go to the profile of John Maduforo
John Maduforo
The Future of Brand Marketing: Emerging Technologies and Platforms

The Future of Brand Marketing: Emerging Technologies and Platforms

Marketing has undergone a remarkable transformation over the years. We’ve moved from the days of traditional print advertising to the…
Go to the profile of Peter Faruna
Peter Faruna
Digital Connections, Human Interactions: Cultivating Emotional Intelligence in Virtual Workspaces

Digital Connections, Human Interactions: Cultivating Emotional Intelligence in Virtual Workspaces

In the dynamic landscape of the digital age, where virtual workspaces have become the norm, the demand for emotional intelligence (EI) is…
Go to the profile of Aderinola Amoda
Aderinola Amoda
Latest Stories
BASIC VISUAL DESIGN PRINCIPLES: A CHEAT CODE TO BUILDING STRONG BRANDS.

BASIC VISUAL DESIGN PRINCIPLES: A CHEAT CODE TO BUILDING STRONG BRANDS.

In the dynamic world of brand building, where first impressions matter more than ever, the importance of visual design cannot be…
Go to the profile of Kolade Agboola
Kolade Agboola
Adopting a Client-Centric Project Management Approach: Engaging Clients on a Journey to Success

Adopting a Client-Centric Project Management Approach: Engaging Cli...

In today’s competitive business environment, achieving project success extends beyond mere adherence to timelines and budgets; it…
Go to the profile of Omolabake Alao
Omolabake Alao
AUTOMATING RESPONSES FOR AN ENHANCED CUSTOMER EXPERIENCE

AUTOMATING RESPONSES FOR AN ENHANCED CUSTOMER EXPERIENCE

In the digital landscape, where instant gratification is the expectation and customer satisfaction is the ultimate goal, businesses must…
Go to the profile of Praise Edidiong Benson
Praise Edidiong Benson
Leveraging Learning and Development to Upskill Employees In a Digital Era

Leveraging Learning and Development to Upskill Employees In a Digit...

In today’s rapidly changing digital landscape, organisations aren’t just keeping pace with technological advancements — they’re driving…
Go to the profile of Aderinola Amoda
Aderinola Amoda
The Impact of Visual Storytelling: How Graphic Design Enhances Brand Narratives in Digital…

The Impact of Visual Storytelling: How Graphic Design Enhances Bran...

Visual storytelling is a creative, powerful, and captivating way of conveying complex ideas, emotions, or information in a more accessible…
Go to the profile of Kolade Agboola
Kolade Agboola
2023: A DAZZLING YEAR OF BRAND TRANSFORMATIONS

2023: A DAZZLING YEAR OF BRAND TRANSFORMATIONS

As we bid farewell to 2023, a year that seemed to fly by in the blink of an eye, we witnessed a remarkable wave of brand transformations…
Go to the profile of David Woruka
David Woruka
AN ESSENTIAL GUIDE TO B2B MARKETING IN 2024

AN ESSENTIAL GUIDE TO B2B MARKETING IN 2024

Dillon Allie once said, “The buyer’s journey is not really a linear part anymore. It’s more about being ready with the content that…
Go to the profile of Onyinye Umeh
Onyinye Umeh
Unleashing the Potential of Generative AI: Exploring the Path to AI-Driven Success

Unleashing the Potential of Generative AI: Exploring the Path to AI...

In the age of digital transformation, the rapid advancements in Artificial Intelligence (AI) have revolutionised industries across the…
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
2023 is almost here…how is your brand going to evolve?

2023 is almost here…how is your brand going to evolve?

As 2023 approaches Board Members and executives like you are usually busy with strategising and planning for the new year…and one area…
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
How to Build Brands for High Performance and Sustainability

How to Build Brands for High Performance and Sustainability

Join Brand Strategy & Digital Transformation experts Nkemdilim Uwaje Begho & Bella Ikeme who are hosting a masterclass on How To Build…
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
2021 in Review….5 Lessons from the Digital Marketing World…

2021 in Review….5 Lessons from the Digital Marketing World…

2021 was an interesting year….especially in the world of Digital Marketing and Customer Experience….
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
Finding your Digital Marketing Blind spots

Finding your Digital Marketing Blind spots

There are days when you post something on your website, blog, or social media, and it gets a lot of traction to the point that the platform…
Go to the profile of Agnes Adebiyi
Agnes Adebiyi
The Role Of Branding In Event Marketing

The Role Of Branding In Event Marketing

Your visual brand identity is what makes you stand out from the crowd — without a unique symbol or specific colours, it is difficult or…
Go to the profile of David Woruka
David Woruka
Brand Marketing and Response

Brand Marketing and Response

Have you ever been to or watched in movies the engagement of a local market? If you have, I am sure you’ll be familiar with how people try…
Go to the profile of Agnes Adebiyi
Agnes Adebiyi
5 Ways To Boost Your Email Marketing

5 Ways To Boost Your Email Marketing

There are some best practices to imbibe when considering Email Marketing.
Go to the profile of Agnes Adebiyi
Agnes Adebiyi
Why You Need A User Experience Designer For Your Web Project

Why You Need A User Experience Designer For Your Web Project

In the past twenty-nine years, we have seen websites evolve from pages with simple text lines to more robust platforms with high-quality…
Go to the profile of David Woruka
David Woruka
The role of INSIGHTS in Consumer Marketing

The role of INSIGHTS in Consumer Marketing

You can find insights at the intersection of consumer features within a target segment and payment offerings (money, data or time).
Go to the profile of Kalu Arunsi
Kalu Arunsi
3 Underrated yet Valuable Components for Your Brand

3 Underrated yet Valuable Components for Your Brand

Branding is a must for businesses of all kinds as it’s the link between businesses and customers. We can differentiate products from one…
Go to the profile of David Woruka
David Woruka
5 Social Media Trends to Watch and Leverage in 2021

5 Social Media Trends to Watch and Leverage in 2021

2020 will be remembered as the year when we all took social media seriously. I mean, we thought we did until we were forced to stay at…
Go to the profile of John Maduforo
John Maduforo
8 Marketing & Communications Trends African Businesses should watch out for to Guide Their…

8 Marketing & Communications Trends African Businesses should watch...

Marketing & Communications Trends for 2021
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
3 Sure Ways for African Brands to Accelerate Business Growth in 2021:

3 Sure Ways for African Brands to Accelerate Business Growth in 2021:

Marketing & Communications Strategy Lessons from 2020 & Trends for 2021 Part I
Go to the profile of Nkemdilim Uwaje Begho
Nkemdilim Uwaje Begho
5 Things You Should Do Before Adopting A Digital Marketing Strategy

5 Things You Should Do Before Adopting A Digital Marketing Strategy

In this blog, I will walk you through 5 key things you need to consider when building out your digital marketing strategy.
Go to the profile of Ayodeji Afolabi
Ayodeji Afolabi
3 Ways To Enhance Your Customer Experience Using Augmented Reality

3 Ways To Enhance Your Customer Experience Using Augmented Reality

AR has a wide range of real-life applications and one area where AR is already being applied is customer experience.
Go to the profile of Miracle Ewim-Ezechi
Miracle Ewim-Ezechi
COVID-19: How your Brand Should Be Responding To Customers During This Global Crisis

COVID-19: How your Brand Should Be Responding To Customers During T...

We all started the year with daring resolutions, for both our personal, professional and business goals, until the reality of a global…
Go to the profile of John Maduforo
John Maduforo
4 LinkedIn Strategies to survive in the Pandemic and post Pandemic World

4 LinkedIn Strategies to survive in the Pandemic and post Pandemic ...

According to the Content Marketing Manager of LinkedIn, 1 out of 3 professionals on the planet are on LinkedIn and LinkedIn is the go to…
Go to the profile of John, Orakwe John
John, Orakwe John
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