Struggling to Get Through to Architects & Specifiers?

Do you find it harder than ever to get through to architects and specifiers and capture that little bit of time and attention you need to show them the value of your products?

SpecifiedBy vs RIBA Product Selector

Calculating the ROI of Construction Trade Shows

“If we get one or two good leads out of it, it’ll be worthwhile.”

eCommerce for Construction Products

Imagine if the process for buying a new laptop or TV online went like this:

5 Common Mistakes Building Product Companies Make Online

Why they’re important and how to fix them.

5 Bad Practices to Avoid When Responding to Specifier Enquiries

SpecifiedBy and the Future of Construction Product Information

Specifier Insights Report 2017

Below is the introduction chapter to our new report on the behaviour and preferences of specifiers within…

Are you asking too much of architects & specifiers?

Have you ever considered how many hoops specifiers are required to jump through just to find your product information and build up an understanding of…

Should Your Building Product Company Bother with Construction Trade Shows?

Exhibiting at trade shows is perhaps the most common sales or marketing channel used by the building product sector to reach specifiers — and the one where most marketing budget is spent.