Calculating the ROI of Construction Trade Shows

“If we get one or two good leads out of it, it’ll be worthwhile.”

eCommerce for Construction Products

Imagine if the process for buying a new laptop or TV online went like this:

5 Common Mistakes Building Product Companies Make Online

Why they’re important and how to fix them.

Improving the Quality of Your Online Building Product Information

An Introduction to ‘Quality Score’…

New Feature: One-Click Quotes

By far and away the most common question we receive and see manufacturers receive on a daily basis through SpecifiedBy is:

“How much does this cost?”

Creative Building Product Marketing: Cubicle Centre Case Study

The guys at Cubicle Centre recently launched a new (completely self-made) specification tool for their products — which is now freely available on their website.

5 Questions to Answer with Your Online Building Product Information

Specification selling or marketing is tough. Particularly online.

Providing a specifier with all the essential information they need to make a decision to use one of your building products…