Herb Kelleher on How I built this

In an interview with Guy Raz for NPR’s podcast “How I Built This,” Herb Kelleher shared how his company, Southwest Airlines, went from being an underdog to one of the biggest airlines in the world.

Must-Read Book: Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

In this book, you learn

• How to think differently from your competition
• Why not to invest time and…

Jeff Bezos on How to shape the future

Once a year, Jeff Bezos publishes a letter to Amazon shareholders. In 2017, he released his 20th annual letter, where he gives us a glimpse into his business worldview and management philosophy.

Must-Read Book: The Challenger Sale

Taking Control of the Customer Conversation

In this book, you learn

• What the Challenger Selling Model is
• Why it proves to be the best approach for business-to-business (B2B)…

Must-Read Book: The Innovators

How a group of hackers, geniuses, and geeks created the digital revolution

In this book, you learn

Mark Zuckerberg on How to build the future

In this interview, Sam Altman chats with Mark Zuckerberg about how important it is to solve a problem before working on a product. He thinks that entrepreneurs should start with problems that they want to solve in the world rather than being determined to…

Must-Read Book: Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

In this book, you learn

• How marketing high-technology products differ from other types of marketing.

Inspiring Book: Start with Why

How Great Leaders Inspire Everyone to Take Action

In this book, you learn

• Why great leaders want to inspire their customers, rather than manipulating them into buying.

Inspiring Book: Originals

How non-conformists move the world

In this book, you learn

• What it means to be original.
• How leaders can better generate and champion original ideas.

Must-Read Book: The hard thing about hard things

Building a business when there are no easy answers

In this book, you learn

• How to get through the hard times.
• What makes a leader.