Integrating Research

Integrating Research

Jake Burghardt

Isn’t “old” user research out of date?

Updating the belief that only customer insights “hot off the presses” are relevant for today’s product development

Mar 5

A simple black metal printing press is spotlit in a dark room, it’s printing a long stream of pages covered in plain green squares that flow off into the distance, photorealistic

Mar 5

Jake Burghardt

Early steps toward cross-silo collaborations between different customer researchers

Before considering shared repositories, researchers can increase collaboration by developing shared channels and standards

Feb 27

Resarchers can take some basic steps to increase collaboration across silos

Feb 27

Jake Burghardt

Integrating customer research into product goals

Researchers can align top insights to existing goals while also creating visibility of customer-centered gaps in goal setting

Feb 25

Feb 25

Jake Burghardt

Won’t Tools with AI Solve Research Waste?

Tenets for applying AI to research systems (excerpt from forthcoming “Stop Wasting Research” book from Rosenfeld Media)

Feb 11

A grid of complex geometric shapes in black and white

Feb 11

Jake Burghardt

The risks of “insight trackers” and how to avoid them

Researchers shouldn’t be judged on the impact of each and every insight they generate

Jan 15

Jan 15

Jake Burghardt

Make research findable by “insider” and “outsider” metadata

Picking the right research metadata can make collections of insights more relevant for product planning

Jan 9

Make research findable by “insider” and “outsider metadata. Integrating Research “office hours” advice. I.R.

Jan 9

Jake Burghardt

Increasing visibility of customer insights to drive action

Decision makers can’t care about top customer insights if they don’t know about them

Jan 7

Jan 7

Jake Burghardt

Collected insights in research repositories need to be prioritized

Transform “too much of a good thing” into collective point of view on which insights matter most

Sep 17, 2024

An AI generated image of a pyramid of blocks on a black background. The blocks on top are red and the color gets cooler on the way down…

Sep 17, 2024

Jake Burghardt

“Research-Informed” not “Evidence-Based”

Playing the terminology game only because it could reframe expectations of what good product plans look like

Jul 17, 2024

AI generated image of a board game sitting on top of a newspaper. The black chessboard is covered with all sorts of random tiles of type.

Jul 17, 2024

Jake Burghardt

Existing customer insights aren’t showing up when decisions get made

Root causes of research waste in tech (3 of 3): Integration

Jul 11, 2024

A stack of research report papers sits neatly in a glass cube over an abstracted green target sign on a cream colored floor. Dark orange shadows in the background. AI generated image.

Jul 11, 2024

Integrating Research

Articles on research repositories and better integrating streams of research into product planning. Tech organizations are acting like labs without collective notebooks, unlocking only limited value from their research investments. Let’s get more done with research insights.

Editors

Jake Burghardt

Focused on integrating streams of customer-centered research and data analyses into product operations, plans, and designs. www.linkedin.com/in/jakeburghardt

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