Integrating Research

Integrating Research

Jake Burghardt

Positioning User Research in ChatGPT for Business

Customer researchers working on in product development can actively position their outputs in their company’s ChatGPT results

Jun 10

How can researchers improve how their work shows up in ChatCPT for Business? Includes image of ChatGPT UI, where connected sources are being selected.

Jun 10

Jake Burghardt

AI Research Analysis Slot Machines?

Systems needs to help researchers iteratively create durable insights, not assume that automated outputs will be good enough

May 29

AI Research Analysis Slot Machines?

May 29

Jake Burghardt

When does research impact happen in product planning?

Customer insights could be put to use long after studies were conducted, but important learning is often forgotten

May 28

An illustration of a deicision maker asking questions, trying to recall insights, supporting evidence, and where the information might be stored. Stop Wasting Reearch Book available for preorder

May 28

Jake Burghardt

Who takes the goal to “solve” a research insight?

Researchers can own increases to insight usefulness, mindshare, solution ideation, and presence — but not implementation

May 27

Researchers identify insightful areas for product growth, but researchers should not own goals to get those insights “solved”

May 27

Jake Burghardt

How much insight evidence is enough?

Should a “one customer” qualitative insight sit next to an insight derived from thousands of customers’ logged behaviors?

May 15

How much insight evidence is enough?

May 15

Jake Burghardt

Research Waste and “UX Maturity”

High maturity product orgs still struggle with unlocking impacts from their research

May 13

Higher research maturity doesn’t always mean low research waste… Invest in new practices and operations to grow more use of insights in product planning. Stop Wasting Research book available for preorder

May 13

Jake Burghardt

Lead with customer insights, not your solution ideas

As research collects over time, a clear customer problem statement is a stronger hook for activating insights in product development

May 8

To increase adoptoin of research in product planning over the long term, lead with insights instead of solution recommendations

May 8

Jake Burghardt

Overview of new “Stop Wasting Research” book

Quick preview of new title that will help you maximize the product impact of your organization’s customer insights

Apr 30

Apr 30

Jake Burghardt

Isn’t “old” user research out of date?

Updating the belief that only customer insights “hot off the presses” are relevant for today’s product development

Mar 5

A simple black metal printing press is spotlit in a dark room, it’s printing a long stream of pages covered in plain green squares that flow off into the distance, photorealistic

Mar 5

Jake Burghardt

Early steps toward cross-silo collaborations between different customer researchers

Before considering shared repositories, researchers can increase collaboration by developing shared channels and standards

Feb 27

Resarchers can take some basic steps to increase collaboration across silos

Feb 27

Integrating Research

Building new pathways for customer insights to add more value to products. Articles on research repositories and better integrating streams of research into product development and delivery. Sign up for monthly summary: https://www.integratingresearch.com/newsletter

Editors

Jake Burghardt

Focused on integrating streams of customer-centered research and data analyses into product operations, plans, and designs. www.linkedin.com/in/jakeburghardt

Help

Status

About

Careers

Press

Blog

Privacy

Rules

Terms

Text to speech