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intercom-rad
Stories from the Research, Analytics & Data Science (RAD) team at Intercom. We’re on a mission to drive effective, evidence-based decision making through research and data science.
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What’s the right level of design fidelity for user testing?

At Intercom, one of our product development principles is Think big, start small, learn fast. One of the ways we learn fast is by doing evaluative research to build confidence in the product design direction we’re pursuing. We…