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Community 101: Brand Community Basics
Community 101: Brand Community Basics
Welcome to Community 101, a new Social Download series giving you the lowdown on everything you need to know about brand communities
Orchard
Feb 10, 2022
What Taylor Swift can teach brands about social media
What Taylor Swift can teach brands about social media
Taylor Swift just re-released her 2012 album, Red. To celebrate, here are 5 lessons Taylor can teach brands about social media.
Orchard
Nov 23, 2021
Inconsequential? The Benefits Of Sequential Messaging In Social
Inconsequential? The Benefits Of Sequential Messaging In Social
In Social Download #21, Ben gives us the lowdown on one effective social media strategy — sequential messaging.
Orchard
Sep 23, 2021
The Social Media Outback — What The Aussie Landscape Looks Like
The Social Media Outback — What The Aussie Landscape Looks Like
Jack Winter takes us through the social media landscape in Australia, as well as four key channels when it comes to social media strategy.
Orchard
Sep 2, 2021
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Testing, Testing, 1 2 3: Turning The Buzzword Of Testing Into Reality
Testing, Testing, 1 2 3: Turning The Buzzword Of Testing Into Reality
Digital Strategist Jack Winter looks at the ways you can test in your marketing material and the benefits of an ‘always testing’ mindset.
Orchard
Aug 22, 2021
Inclusive Design: how to avoid gender bias in your experiences
Inclusive Design: how to avoid gender bias in your experiences
When we talk about designers’ responsibility, we often talk about cognitive bias, dark patterns and ethical design (attention economy…
Orchard
Jul 6, 2021
Reaching Niche Audiences With SEM
Reaching Niche Audiences With SEM
This week Julian Bright of Orchard’s Experience Team explains how Search Engine Marketing can be used to advertise to niche audience…
Orchard
May 27, 2021
Inventing a better tomorrow for patients through IoT
Inventing a better tomorrow for patients through IoT
Over the next decade, we can expect to see major disruption within the healthcare sector thanks to IoT (the internet of things). IoT…
Orchard
May 17, 2021
Social Download: Volume 18
Social Download: Volume 18
Why Being Liked No Longer Matters: A Dive Into The History Of Facebook Page Likes
Orchard
May 9, 2021
Good Strategy. Bad Strategy.
Good Strategy. Bad Strategy.
In our industry you just know when something is a ‘good strategy’, you feel confident that it will give you a genuine competitive…
Orchard
May 2, 2021
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