Data

What’s the deal with bounce rate?

In my years working in website analytics, Bounce Rate has consistently been the most difficult…

Simplifying Your Onsite KPIs

There’s a saying, when everything is important, nothing is important, and this couldn’t be more accurate when…

“It’s not a threat. It’s a reality.” What If Google Search Leaves Australia?

Achieving your measurement goals in 2021

The new year is upon us, and it is time to start setting or striving toward achieving…

David’s data predictions in the world of creative marketing for 2021.

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Flash in the pan: Trends from 2020

In this article, Victor Condogeorges, Orchard’s Data and Insights Director, will explore Google…

Macro nuggets from COVID & what to expect in the months ahead

Hip hip hooray for hashtags

A birthday dedication to the humble hashtag and how to avoid a common…

Zero Click Search

What is the role of a website if a user can gather all of their information requirements from the google search page? For many…