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Ad Measurement

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Ad Measurement

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Nov 9, 2016

Pinterest Adds More Third-Party Measurement & Data To Ad Platform

What Happened
Pinterest is beefing up its Marketing Partners program, which the company launched last year, by integrating with several more third-party measurement and data companies. With the addition of measurement…

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Sep 8, 2016

LinkedIn Adds Conversion Tracking To Display Ads

What Happened
LinkedIn has added conversion tracking to its Sponsored Content and Text Ads. With this new feature, LinkedIn advertisers can now measure how many leads, sign-ups, and purchases are generated from specific ad units and campaigns…

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Aug 10, 2016

Facebook Offers Advanced Metrics For Live And 360-Degree Videos

What Happened
Facebook has added some advanced metrics for video creators, aiming to help them better understand who their audience is and what they are interested in. Among the new metrics are demographic information…

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Jun 17, 2016

Snapchat Partners With Oracle To Track Offline Attribution

What Happened
Right on the heels of introducing its ad API, Snapchat announced on Wednesday a new partnership with Oracle to use its Data Cloud service to measure how its ads impact offline sales. As part of the partnership…

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May 26, 2016

Google Offers A Free Version Of Its Visualization Tool Data Studio 360

What Happened
Google has released a free version of its reporting and data visualization tool, Google Data Studio 360, for U.S. users. The free version, simply dubbed Google Data Studio, allows users to…

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May 3, 2016

Pinterest Taps Millward Brown to Offer Brands Advanced Measurements

What Happened
Pinterest announced on Monday that it will soon provide its U.S. advertisers with advanced measurements to show how their Promoted Pin campaigns are performing beyond standard metrics such as number…

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Apr 28, 2016

Tubular Labs Introduces Measurements For Branded Video

What Happened
Digital video analytics firm Tubular Labs wants to set the standard for branded video with the launch of its Tubular Video Ratings. The metrics are designed to be what Nielsen ratings are to TV ads for the online videos…

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Apr 20, 2016

Facebook Partners With Three Third-Party Firms To Improve Its Ad Metrics

What Happened
Facebook is expanding its third-party verification program to incorporate ad metrics from Nielsen, comScore, and Integral Ad Science into its ad platform to improve Its ad measurement and…

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Apr 4, 2016

ComScore To Measure Snapchat Discover Traffic

What Happened
Following its deal with Nielsen to provide brand advertisers with some transparency on how many times their ads are shown, Snapchat is now reportedly teaming up with online measurement firm comScore to bring traffic measurement to the…

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Mar 17, 2016

Google Sharpens Its Ad Tools With New Analytics 360 Suite

What Happened
Google has stepped up its ad measurement game with the launch of Analytics 360 Suite, a set of data and analytics products to help brand marketers better engage consumers during “micro-moments,” i.e. the brief…