What HappenedToyota marketers for the Gulf States region ran an addressable TV ad campaign last year that connected TV ads to dealership visits. In June and July, Gulf States Toyota targeted 652,000 households in Arkansas, Louisiana…
What HappenedFoursquare is teaming up with Nielsen to track the offline attributions of online ads, especially in terms of how they drive consumers into stores. As part of the partnership, Attribution…
What HappenedGoogle has introduced a Conversions API for its display ad network DoubleClick, allowing advertisers to connect offline activities like in-store purchases and phone bookings to…
What HappenedLinkedIn has added conversion tracking to its Sponsored Content and Text Ads. With this new feature, LinkedIn advertisers can now measure how many leads, sign-ups, and purchases are generated from specific ad units and campaigns…
What HappenedMastercard is teaming up with location intelligence firm PlaceIQ to offer brand marketers valuable consumer insights by combining purchase data with consumer behavior in the physical world. The partnership aims to combine Mastercard…
What HappenedFoursquare debuted an offline tracking tool named Attribution Powered by Foursquare in February, and now the company is adding a dashboard to the system to offer brands real-time insights. The dashboard features…
What HappenedContinuing the hot trend of ad-tech companies introducing offline attribution measurement for digital ads, online audience measurement firm comScore and location-based mobile ad network operator xAd…
What HappenedA week after announcing its partnership with Quantium to improve its offline measurements, Facebook has once again stepped up its attribution game by partnering with Square and Marketo, both makers…
What HappenedIn order to better measure how their ads impact offline sales and boost their ad attribution capabilities, Facebook and Pinterest announced new partnerships with Quantium and…
