Fitness

Fast Forward: What We Learned From the Latest Apple Event

Apple unveils new hardware lineup as it…

A Marketer’s Guide To The Wellness Economy

How wellness and self-care emerged as a powerful new value…

Adidas Launches Fitness App To Stay Connected With Customers

What Happened
Adidas is finally entering the connected health scene with its first branded fitness app All Day. Available now on iOS and Android, the app aims to provide a holistic approach to help users stay fit and healthy…

CES 2017 Day 3: Under Armour Joins The Sleep Tech Boom

Earlier this afternoon, Under Armour CEO and founder Kevin Plank delivered the last solo keynote address of this year’s CES. The fast-talking CEO began with a passionate and detailed account of the transition his company has…

Gatorade To Suggest Drinks By Analyzing Your Sweat

What Happened
Sports drink maker Gatorade is pushing into digital fitness with a smart-cap bottle and a chip-embedded sweat patch. The smart-cap bottle can monitor fluid intake and share real-time hydration data with the Gatorade app, and the…

Mondelēz Will Trade A Pack Of Trident For Your Fitness Data

What Happened
Mondelēz gets into wearable data with a holiday campaign for its Trident gum brand. As part of its Trident’s C.H.E.W. (Change Health Every Week) campaign that rewards shoppers for staying healthy during the…

How A Health Insurance Is Using Wearable Data To Motivate Its Customers

What Happened
CSS, one of Switzerland’s biggest health insurers, is testing a pilot program to incentivize or, depending on your perspective, penalize its customers based on fitness data. Launched in July…