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Apr 28, 2015

Apple HealthKit Continues To Gain Support From Medical Field

Read original story on: 9to5Mac

Since its launch, Apple’s HealthKit has been continuously gaining support from the medical community, with at least 14 top U.S. hospitals starting trial programs to…

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Mar 13, 2015

JCPenney and Shopkick Inspire Cinderella Moments for Consumers

JCPenney has tapped into the ever-growing trend to combine mobile and retail to stay relevant amongst competing ecommerce and mcommerce channels. Consumers who visit JCPenney will notice an array of Cinderella-themed…

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Dec 9, 2014

Event Recap: Fall 2014 IoT Fair

The evolution of the IoT has transformed the way people interact with physical objects in their everyday life, and how these objects interact with other devices like sensors, smartphones, and tablets. The Fall 2014 Internet of Things (IoT) Fair was a great way to experience…

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Sep 9, 2014

3 Implications Of Apple’s New Health Apps

Part dev kit and part health app, the HealthKit announced back in June marked Apple’s official foray into the field of health care. But today the company fully revealed its grand plan with two separate health-centric apps — Activity and Workout. These new…

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Sep 8, 2014

Why Apple Restricted Health Data For Medical Purpose Only

With the introduction of its HealthKit, Apple is set to become the “centralized hub of health data”. But marketers shouldn’t get too excited: Apple’s updated app store guidelines restrict the data gathered from HealthKit API to…

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Aug 21, 2014

Partner Spotlight: Higi

Higi is reinventing the in-store health kiosk experience with a hardware solution aimed at bringing quantified self to the masses. We first met them at SXSW over a year ago and they’ve expanded rapidly, most notably closing a deal this month with IZ-ON Media that will put their hardware…

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Aug 12, 2014

Apple In Talks With Hospitals About Centralized Health Data

According to Reuters, Apple is in serious talks with major healthcare providers to convince them to adopt its newly introduced HealthKit API, which would make Apple a central “hub of health data”. Clearly, the Cupertino company…

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Nov 13, 2013

Russian Subways Take Squats As Payment

In a clever campaign in anticipation of the 2014 Olympics, Russian subways have begun accepting squats — yes, like squats at the gym — as a genuine form of payment. The machine, which presumably uses a Kinect, can tell if you’re cheating and requires 30 proper…

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Jun 12, 2013

Twitter And Everyday Health Deliver Sponsored Health Alerts

When we think of diagnostic tools, stethoscopes and blood pressure monitors may come to mind, but how about Twitter? According to Everyday Health, the publisher will partner with Twitter to mine health-related tweets to…

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May 1, 2013

Jawbone Up To Connect With Other Apps

With so many wearable devices, it can be hard to keep up which is why Jawbone is integrating with other apps to become the centralized quantified self platform. Leveraging their API, Jawbone could integrate with other services like Nike+ or Withings to begin…