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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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LINE Launches Emoji Keyboard App To Lure New Users

Read original story on: TechCrunch

Earlier today, Japanese messaging app LINE introduced Emoji Keyboard, an iOS app that provides over 3,000 stickers and emoji for users to use in any app of their choice. Emoji and…


LINE Tests Messaging Apps’ True Potential With Music Streaming Service

Read original story on: TechCrunch

LINE, the Japanese messaging app with 205 million active users, is continuing its platform expansion by launching its own in-app music streaming…


Another Messaging App Ventures Into Video Content

Read original story on: TechCrunch

LINE, Japan’s most popular messaging app, continues to expand its core business as it starts testing LINE TV, a YouTube-like video service in Thailand. Available via Android and iOS…


Why LINE Keeps Reminding Users Of Its Stickers

As covered in our previous white paper on messaging apps, Japan’s messaging app LINE is best known for its vast catalogue of stickers, which are basically advanced emoji with ample branding opportunities. And given that LINE is making roughly $18…


Line Offers Free PSY Stickers After Watching New YouTube Single

Korean messaging service Line, which we featured in our Messaging Whitepaper, announced a new partnership with singer PSY to offer free stickers in exchange for viewing his new single on YouTube. It’s a unique marketing…