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IPG Media Lab
The media futures agency of IPG Mediabrands
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IPG Media Lab
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IPG Media Lab
Jul 25
Lab Podcast: Episode 159
After the Streaming Wars, What’s Next for Hollywood?
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Richard Yao
in
IPG Media Lab
Apr 12
What’s Old Is New Again for Hollywood
The revenge of ad-supported viewing, procedural shows, and other…
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10
Richard Yao
in
IPG Media Lab
Sep 21, 2023
The End Is (Finally) Here For Cable TV — What Comes Next?
How the cookie crumbles for cable TV as we…
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16
1 response
Richard Yao
in
IPG Media Lab
Jun 29, 2023
Hollywood is Disillusioned with Streaming — What Comes Next?
Hollywood is losing faith in the…
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638
13 responses
Richard Yao
in
IPG Media Lab
May 18, 2023
Lessons from an Unusual 2023 Upfront Season
The WGA writers strike has had a major impact on this…
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713
7 responses
Richard Yao
in
IPG Media Lab
Nov 11, 2022
Now Streaming: Live Sports with Ads
With Apple, Amazon, and Netflix all pursuing live sports content…
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Richard Yao
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IPG Media Lab
Aug 25, 2022
The Backlash to OTT Streaming is Here
The rising subscription prices, the incoming flux of ads, and…
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5
1 response
Richard Yao
in
IPG Media Lab
Jul 14, 2022
What Netflix’s Recent Woes & Moves Tell Us About the OTT Market
Brands should heed the shifting…
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1
Richard Yao
in
IPG Media Lab
Mar 31, 2022
Apple’s Big Oscar Win & Hollywood’s Anti-Streaming Bias
Why Netflix wants a Best Picture win, and how…
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1
Scott Elchison
in
IPG Media Lab
Aug 20, 2020
Lab Podcast — Episode 79
Streaming Wars 2020 (Feat. Brian Hughes, EVP, Managing Director, MAGNA)
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30