An addendum to the 5 Why’s: The Empathy Corollary.

Do you know about the “Five Why’s”? I read a wikipedia article about this once, which is the extent of my knowledge on the topic. But it’s a simple idea and I’m pretty sure I’ve figured it out.

Zingo statements.

Sifteo’s core values:

• Nurture creativity.
• Treat your customer like you would treat your friend.
• We must think it’s cool.
• Keep it brief.
• Build it.

The purpose of this blog…

…is pretty simple. For the interested reader, I’ll talk mostly about design, the future, running a company and other (likely half-baked — it’s a blog, right?) observations, ruminations, and pontifications.