Getting to do it again tomorrow

By Jesse Atwell

What if your hard work never pays off?

What if you never achieve your goal?

What if it’s all for nothing?

It Sounds Simple

By Jesse Atwell

• do your best
• don’t abuse permission
• you can’t advertise your way out of a bad product
• “guaranteed results” are never guaranteed

The First Ten Years

By Jesse Atwell

The first ten years of your career will determine how you stack your resume.

It will determine what job you get next.

Making a Rube Goldberg Machine

By Jesse Atwell

A Rube Goldberg machine — named after inventor Rube Goldberg — is a machine that performs a single, simple task after a series of over-complicated chain reactions. It’s similar to the game of Mousetrap where a series of…

Too Late to Turn Around

By Jesse Atwell

In our on-demand, one million channel world, there’s always another option. There’s always something else you can:

• do
• buy
• engage with

URGENT (J/K)

By Jesse Atwell

I received an email from Godaddy.com today with a subject line that started with the word URGENT.

My domain was set to expire in five days.

Cheap Labor

By Jesse Atwell

Cheap labor:

• by definition, is cheap
• is generally easy to find
• will do exactly what he’s told and nothing else
• won’t know what to do next

Looking for a shortcut?

By Jesse Atwell

Shortcuts exist.

People who are fit, wake up early, go to the gym, and eat healthy.

People are who rich, earn more money than they spend.

“I didn’t say that.”

By Jesse Atwell

“I didn’t say that.”

“That’s not what I meant.”

“You misunderstood me.”

If you find yourself repeating your words, you probably weren’t clear enough in the…

You can always go back

By Jesse Atwell

If you venture too far from camp, you can always go back.

Except that sometimes you can’t.

Sometimes the branch breaks.