What is conversational marketing? In my last posting I claimed that dialogue doesn’t have to be neither verbal nor written — that interaction in itself can make an ad conversational.

General Motors Fastlane-blog is a true hit. Consider this piece from Bob Lutz. Bob Lutz, GM vice chairman, blogging on about GMs wonderfull cars is actually quite bold. Of course you dont except modesty from a car salesman, but bragging on in a completely open environement, where competitors, and…

Tomorrow and friday 400 people will gather in Nordisk Films studios in Copenhagen for the first New Media Days conference. Internet, mobile devices, games and i-tv is on the programme. I myself am engaged in setting up the conference — and I just launched…

“I agree perfectly with you Thomas”. This is how I start my newly posted reply to Thomas Madsen-Mygdals comments to my “Banner ads as conversational marketing: danish newpaper BT case”. The rest of my…