Want 30 % more customers visiting your web-site? Want 80% more customer satisfaction? Want to triple your conversion rates? Well, you can have all of these, if only you invest in usability.
Reporting from the usability days conference. “All test-persons immediately started smiling when entering the H&M frontpage, featuring a smiling woman — that wasn’t the case on either of the Bon’A Parte website or a third textile-shops we tested”…