We are now all familiar with the experience of retargeting. Visit an ecommerce website, take a look at a new pair of running shoes, and prepare to be bombarded by sneaker ads for the next three weeks. But look a bit deeper, and you’ll find lots of quirks in the…
This article is also available on iMediaConnection at http://www.imediaconnection.com/content/28654.asp
Real-time bidding (RTB) is emerging as a highly efficient alternative to traditional network display advertising, but…
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An adapted version of this article appeared on ClickZ:http://www.clickz.com/clickz/column/2137503/site-extension-practice
Big data promises a leap forward in online advertising sophistication, but many media buyers are…