Breitbart explained

What can data tell us about the new voice of the White House

The White House is narrowing the list of media sources it wants near to it and chose a select few to attend last Friday’s press briefing.

Facebook demotes the news — what it means for news orgs

Facebook announced a major change to their…

Roses are red, Violets are blue, Computers writing poetry is something we probably shouldn’t do.

The Attention Index — An open source algorithm for ranking premium media

At Kaleida we’ve been…

Recalibrating for “Organic” engagements

News publishers can expect web traffic from Facebook to drop by about 35%, according to Kaleida estimates. The important number to track when things do eventually…

Is terrorism underreported? Let’s look at the numbers

We nearly launched Kaleida today with a press…