Kate Brodock

Another sign that the numbers aren’t enough in social media metrics, you need quality

Remember how we’re always preaching that content, numbers, stats can’t always just be — well — content, numbers and stats? They also need to be valuable content, numbers and stats if…

[Article in Owni] TEDWomen: Two Days of Empowerment

TEDWomen: Two Days of Empowerment

The original article was posted on 29 December 2010 in Owni.

Empowerment is a great word. It’s positive, powerful and meaningful, and can be applied in a…

B2B Voices Post: 4 Great Reasons to Start a Social Media Program as a B2B

A lot of B2B marketing professionals or departments have wondered what, if any, benefit they would get out of adding social media

Documenting Kenya’s Elections using Crisis Mapping Techniques

Hey Arrington, cool it. @PerkettPR and @missusp are the last ones you should decry.

Niche immediately or hold off?

I’ve gotten advice from several people about finding a niche for the new firm. It goes without saying that niching is highly advisable for a company: get the best at one or two things, and don’t string yourself out on trying to accomplish too many things.