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7 Beliefs About Powerful Brands

7 Beliefs About Powerful Brands

After working with some of the most iconic brands over the past two decades we collected truths about the ones that truly stand out and…
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Leap Partners
Can Transformation Happen from the Middle?

Can Transformation Happen from the Middle?

How can senior managers that are not part of top-management spark and drive transformation? As there are natural limitations, there is…
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Leap Partners
How to Make Sense of Vision, Purpose and Strategy

How to Make Sense of Vision, Purpose and Strategy

We get this question all the time: If my company has vision and strategy, why do we need a purpose? Or: We have all these different…
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Leap Partners
The Wrong Perspectives in Product and Service Design

The Wrong Perspectives in Product and Service Design

When it comes to designing successful products and services, the users’ perspectives are key. Often enough, companies tend to focus on…
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Leap Partners
The Evolution of «Design Thinking»

The Evolution of «Design Thinking»

Design has evolved into a strategic capability that helps companies imagine and prototype their future. But what are the challenges to do…
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Leap Partners
The Cheese Board Collective

The Cheese Board Collective

Brand Stories by LEAP
Go to the profile of Thomas Fröhlich
Thomas Fröhlich
The Power of Purpose

The Power of Purpose

Purpose is high on the agenda of leaders, but still many firms use it in a shallow way. They craft a beautiful statement but don’t fully…
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Leap Partners
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