The Cheese Board Collective

Brand Stories by LEAP

The Evolution of Design Thinking

Design has evolved into a strategic capability that helps companies…

The Power of Purpose

Purpose is high on the agenda of leaders, but still many firms use it in a shallow way. They craft a beautiful statement but don’t fully embed it into the employees’ beliefs and…

What If Your Company Could Be Customer-Centered

Organizational client-focus sounds obvious but is hard to achieve. Act strategically, start small and scale quickly for sustainable impact.

How to Move a Sleeping Giant and Revive Its Strengths

It happens that even strong and successful companies fall asleep in order to stay active and fit concerning their current and future business model…

How to Make Sense of Vision, Purpose and Strategy

7 Beliefs About Powerful Brands

After working with some of the most iconic brands over the past two decades we collected truths about…

Can Transformation Happen from the Middle?

How can senior managers that are not part of top-management spark and drive…

The Wrong Perspectives in Product and Service Design