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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

16 Slides from Mary Meeker’s Internet Trends Report Political Strategists Need to See

Mary Meeker’s annual Internet Trends report is a must-read for Silicon Valley insiders and others interested in the future of technology, marketing, software, hardware, and their…

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Snapchat Passes Twitter in Daily Usage

Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Sign up here so you never miss an issue.

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Go to the profile of Dan Hoicowitz
Dan Hoicowitz in Learn Test Optimize

The Case For Data Hacking on Republican Campaigns

The data you need for your campaign is all around you on the internet.

Social media, public sources from the government, industry, and research organizations all have organized volumes of data that can provide…

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Tools of the Trade: Must-use tools from the Virginia governor’s race

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

How to get your campaign’s hashtag trending without paying for it

Last week during the Republican National Convention, Donald Trump’s campaign paid a reported high six figure sum to promote its hashtags to a national audience.

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

90% of Trump’s Twitter followers are voters

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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
AdWeek.com
“The API means that Snapchat ads will, for the first time, be sold by third parties, and will be divided…

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Netflix subscribers miss 160 hours of TV ads annually | LTO Links #6

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Bogus wifi at the Republican National Convention tricked 1,200 people

Here’s last week’s edition of my newsletter, Learn Test Optimize, sign up here so you never miss an issue, delivered every Friday morning.

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Improving your campaign website’s usability

In my earlier post analyzing the navigation menus of 50 US Senate campaign websites, we learned about the importance of a user’s expectations and meeting those expectations:

“Usability suffers when a site fails to…
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Go to the profile of Dan Hoicowitz
Dan Hoicowitz in Learn Test Optimize

Is Elizabeth Warren A Good Choice as VP?

Elizabeth Warren has been mentioned as a potential running mate to Hillary Clinton. What value does she bring to Hillary’s ticket? Let’s examine the sentiment towards her on twitter.

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Building a culture of learning, testing, and optimizing throughout politics at every level and in every role. Subscribe to our newsletter at LearnTestOptimize.com.
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