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Go to the profile of Siham Besnier
Siham Besnier in Lefty Lab

On Instagram, user and influencer-generated content boosts brand awareness.

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Go to the profile of Siham Besnier
Siham Besnier in Lefty Lab

A guide on identifying fake influencers.

Fake influencers cost millions to the industry. Here are some…

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Go to the profile of Camille
Camille in Lefty Lab

Measuring performance: all you need to know about tracking your influencer marketing campaigns.

Learn how to use the different KPIs to measure and understand your performance.

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Go to the profile of Siham Besnier
Siham Besnier in Lefty Lab

Here’s how to find your next Brand Ambassador with Lefty’s Discovery Engine.

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Go to the profile of Thomas Koenen
Thomas Koenen in Lefty Lab

Applying machine learning to the geolocation of Instagram profiles

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Go to the profile of Siham Besnier
Siham Besnier in Lefty Lab

Influencer Marketing is the best way to reach mobile users.

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Go to the profile of Camille
Camille in Lefty Lab

Product seeding: why and how to use this cost-effective activation.

A guide on product seeding tactics.

Using influencers to promote products and brands is now largely seen as a crucial part of marketing. Influencers have gathered…

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