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These activities from The Dragonfly Effect forces me to think more critically about my organization’s approach…

I would personally argue that the second wing of Grabbing Attention is the most important and most…

Well it appears we are just about halfway through Social Media Marketing at George Brown College, and wow — have we learned so much!

As we delve further into the many social media platforms, I am keen to embrace these new teachings as I continue…

The authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith, have since created an online resource for people…

The final wing of the dragonfly, where everything comes together and you lead your audience to take action for…

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Let’s tackle social media marketing!

My adventures in Social Media Marketing at George Brown College