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Where Does Your Business Fall On the Customer Analytics Maturity Curve?

Where Does Your Business Fall On the Customer Analytics Maturity Curve?

Where does your business stand on the customer analytics maturity curve, and what do you need to get to the next level?
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Lexer
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting

Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting

Cookie-based targeting could cause your business to hemorrhage money and hinder campaign performance. Here’s how to protect your ad budget.
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Lexer
The Retail Survival Guide: Moving From Channel-Led to Customer-Centric

The Retail Survival Guide: Moving From Channel-Led to Customer-Centric

Until recently, channel-centric thinking permeated organizational design. Leading brands are switching to a customer-led approach, instead.
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Lexer
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