Dealing With Competitors: Do Not Play To Play. Play To Win.

By Bilal Zuberi, PhD

All startups have competition. No idea is so unique that nobody else can have the same idea. Or even if your idea was super-unique once, others will follow your lead and try to…

Startups & The Siege of Numantia

Don’t Be Beholden To The Market

By Josh Wolfe

Here’s a true story for you. But before I tell it, the moral is this: count your cash, hold it closely, spend it wisely, raise it now if you need it and…

Six Rebel Things in Big Science That Predict Our Future

By Josh Wolfe

The Biggest News Comes From the Biggest Surprises, So Pay Close Attention To These Areas

One trick we use at Lux to predict the future (and find big themes where we may…

This Year’s $5B Virtual Reality Market

And How it Will Revolutionize How We Express and Experience

By Shahin Farshchi, PhD

Virtual Reality caught worldwide attention with Facebook’s $2B acquisition of Oculus…

DRL: The Sport Of The Future

By Adam Goulburn, PhD

Time Perception, Ferris Bueller, and Fairytales: Lux Recommends #16

Let’s Bring Rosie Home: 5 Challenges We Need to Solve for Home Robots

Human Uniqueness, Imaginary Books, and the Invention of the Spreadsheet: Lux Recommends #13

Robots, Unanimity, and Coral Reefs: Lux Recommends #14

By Sam Arbesman

Prepare for 2016: Take Scenario Analyses, Operating Plans, and Budgets Seriously

By Bilal Zuberi

One of the most important things Boards do in the beginning of the year is to approve the operating plans and associated budgets put together by…