We’re Mad About Growth

Case Study: How German Rail Company used Lookalike Destinations to get 24% revenue bump

PepsiCo — Case Study

A marketing class presentation about pepsi case study

Pepsi Cola Aquafina | Case Study

How Aquafina braved the “Condensation” problem!

About PepsiCo

Integrated service marketing communications

A major cause of poorly perceived service is the difference what a firm promises…

Physical Evidence and the Service-scape

Marriott International Inc., the world’s largest hotel company, has a brand for every…

Change With The Times:Marketing lessons from Eminem’s Comeback

If you or your organization isn’t evolving — innovating, growing, or reinventing — you are in danger of failing.The global landscape is littered with the remains of organizations that rose to great heights only to have…

The Gaps Model of Service Quality | Chapter 3

Lessons from the book services marketing

Parrot Heads and Building a Tribe

Lessons from the book: Branding like a Rockstar|Chapter 4