Market Research and More

In which I rant about “we only choose the best conference proposals and we can’t help it if they’re mostly from men”

I’ve had this post on my mind for many months now but I’ve been hesitant to write it. It seems today is the day.

What is your preferred survey bias?

Think back to the last time you wrote a survey. What percentage of the questions were ‘required’ and what percentage were ‘optional?’ I’m going to take a wild stab in the dark and guess that 100% of the questions were required.

Is your survey selfish?

What a strange thought, isn’t it? How can a survey be selfish?

All surveys have both a selfish and selfless component to them. For instance, new products are created in order to improve people’s lives, to make things easier or quicker or more efficient or more…

This is why you’re failing at Big Data

By now you’ve heard about the three Vs of big data. Whether your concern is millions of research panel records, billions of transactional records, or trillions of web tracking records, we all have the same problem. The volume of data increases exponentially, the…