Market Research and More

What’s the big deal with big data?

I recently debated big data with a worthy opponent in Marc Alley at the Corporate Research Conference. He stood firm in his belief that big data is the best type of data whereas I stood firm in my position that traditional research is the only way to go. You can read a…

What is your preferred survey bias?

Think back to the last time you wrote a survey. What percentage of the questions were ‘required’ and what percentage were ‘optional?’ I’m going to take a wild stab in the dark and guess that 100% of the questions were required.

This is why you’re failing at Big Data

By now you’ve heard about the three Vs of big data. Whether your concern is millions of research panel records, billions of transactional records, or trillions of web tracking records, we all have the same problem. The volume of data increases exponentially, the…

Is your survey selfish?

What a strange thought, isn’t it? How can a survey be selfish?

All surveys have both a selfish and selfless component to them. For instance, new products are created in order to improve people’s lives, to make things easier or quicker or more efficient or more…