Marketing

A business that sells Software-As-A-Service knows how difficult it is to generate leads and then convert them. There are tons of marketing…

Paving the way to personal branding and fueling the future of authentic content through curated knowledge.

Lessons on creating effective landing pages for startups

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. You…

Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible.

In the social media era, it isn’t enough for your company to have slick ads or good deals. Consumers are looking for a company with values…

Many digital advertisers resort to hard-sell advertising tactics on cold prospects to try to get them to purchase a product or service…

These days, more than ever, engagement is key to digital marketing. Algorithms reward engagement and interactions, audiences are more…

Logo detection helps brands identify how their symbol is used, the awareness it gets and even prevent fraud.

The growing legitimacy of hemp and hemp-derived CBD is inspiring consumer demand and building a robust market for the emerging industry.

The concept of healthcare marketing typically evokes an uncomfortable reaction from consumers. That’s not surprising; people’s well-being…

School doesn’t create great marketers.

Webinars are a powerful content format for educating and engaging your audience, and their popularity is bound to increase. Educational…

The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need. Salespeople sometimes forget to…

If you are a social media marketer or manager, or if you look after the social media for your company, you’ll know that the work can be…

Proximity Marketing is all about reaching the right potential customers at the right place and at just the right time. Learn more about…

3 days after publishing my previous article, I found a study that seemingly contradicted what I wrote about cognitive ease and…

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The industry is changing — again. “Mobile First” is old news and “Mobile Only” has entered industry jargon. Read these eBooks to catch up.

Are Seth’s marketing ideas expired advice or eternal wisdom?

Is creativity in the marketing industry racing to a slow death march?

Choose Your Own Lead Generation Direction.

Being an influencer on Instagram comes with a lot of opportunities! After you’ve done your fair share of proper use of Instagram hashtags…

If you run your own business and proudly call yourself an entrepreneur, you probably have a VISION. That means that you know exactly what…

It’s probably not what you’re thinking.

By Elizabeth Shydlovich, Inbound marketing director, Intetics Inc.