How did I get 1,000,000 views in 7 hours?

Scribbled by: @stvmcg

Athleta catalog shoot: older models need not apply

Gap chooses its generation, though not wisely

How to build an audience using Medium.

Scribbled by: @stvmcg

Driving Traffic From Craigslist

Scribbled by: @stvmcg

My Wife Doesn’t ‘Get How It Is In Advertising.’ 

And Maybe Yours Shouldn’t Either.

Remember the whole Magnolia cupcake thing?

This isn’t an entirely rhetorical question. I have friends and colleagues now who were very…

Neo-Luxury

Changing Values, Changing Habits of Consumption

The Real Mad Men

Bill Bernbach and the Revolution that Wasn’t 

5 Ways SEO Can Teach You About Better Copywriting

Search Engine Optimization (SEO) is the art of…

Early Stage Marketing

Step zero for marketing your company from scratch.