Why Product Marketing is misunderstood (and what us PMM pros can do about it)

“Just get it done” the product manager told me as the three hour meeting came to a close. I had failed to convince them they market had already shifted, that the product we had been working on for…

5 key activities every Product Marketing Professional must master

Modern gamification rules to up your customer engagement

More than 50% of Organizations that Manage Information…

1 Minute Video: How to make an animated GIF

PLAY > (Hear all your favorite Medium articles with a Chrome Plugin)

Most people decide to do other things on Saturday (and Sunday) rather than think about technology — but yesterday, I was lucky enough to find a cool Chrome Plugin, that allows you to HEAR and listen to all the…

Stop Content Marketing and Start Product Marketing

We all WANT to automate Marketing … but do you know the reason(s) why?

That was unexpected … the first Ad I’ve seen on Medium

5 Sins of Marketing

I don’t remember seeing other cars or traffic lights as I drove to work that day. I was completely consumed by thoughts of…

The Business Builder

The business builder is about generating revenue. Pure and simple. This is all Business 101 stuff, but stick with me…