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Marketing in the Age of Digital
thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students
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Bandai Namco X Nike, Shoes for Gamers?
Bandai Namco X Nike, Shoes for Gamers?
Hi guys, I’m back again to geek out, and this time, I want to talk about the Tekken 8 and Nike shoes. Back in July 2024 (yes, it was almost…
David J. Hutabarat
Mar 9
Jet Blue’s “Fall Sale” Took Off — Thanks to Smart Personalization
Jet Blue’s “Fall Sale” Took Off — Thanks to Smart Personalization
As a frequent JetBlue customer, I’m no stranger to their promo emails. In the late summer of 2024, one of their deals stood out. It…
Sanika.
Mar 9
Nobody Succeeds Alone, And Adidas’ Gets It. Here’s How:
Nobody Succeeds Alone, And Adidas’ Gets It. Here’s How:
I’ve always been that kid that’s running after a ball, throwing it into hoops or hitting it with a bat. So sports has been a big part of my…
Aman Dwivedi
Mar 9
Nike’s “So Win”: A Masterclass in Storytelling
Nike’s “So Win”: A Masterclass in Storytelling
The only sport I’ve ever truly loved is tennis. It was something I took seriously–not to brag, but I was pretty good. The rush of being on…
Urmi Dande
Mar 9
Warmer Days, Longer Walks — But Did HOKA Walk the Talk With Their Latest Ad?
Warmer Days, Longer Walks — But Did HOKA Walk the Talk With Their Latest Ad?
Hi everyone! Thanks for coming back to my blog today :D
Joann Shin
Mar 9
Keeping Up With Pizza Hut: and how they played us all with Dominoes
Keeping Up With Pizza Hut: and how they played us all with Dominoes
How Pizza Hut became the Official Sponsor of Dominoes
Kaavya Nahar
Mar 9
Why Adidas’ “You Got This” Campaign Was a Win
Why Adidas’ “You Got This” Campaign Was a Win
This blog is about one of Adidas’ most successful campaigns last year, at least in my opinion — “You Got This.” It wasn’t just another…
Lin Sun
Mar 8
Why Your Favorite 90s Trends Are Making a Comeback in 2025
Why Your Favorite 90s Trends Are Making a Comeback in 2025
You know that feeling when you’re scrolling through old photos with friends, or binge-watching your favorite 90s sitcom for the millionth…
Anushka Bansal
Mar 2
Men’s Skincare in India Was Long Overdue–And Social Media Fixed It!
Men’s Skincare in India Was Long Overdue–And Social Media Fixed It!
You know how for years, skincare shelves in India had this one predictable section? A tiny, lonely corner labeled “For Men” usually…
Urmi Dande
Mar 2
A dating app that matches you with games instead?
A dating app that matches you with games instead?
I love video games, and most of my discoveries are from Youtube and game critiques and reviewers such as Gameranx. But what if I could just…
David J. Hutabarat
Mar 2
Oscars x TikTok: A Genius Move or Just Another Hollywood Gimmick?
Oscars x TikTok: A Genius Move or Just Another Hollywood Gimmick?
Can TikTok’s viral power bring the Oscars back to relevance, or is this just another attempt to capture Gen Z’s attention?
Charlie Zhang
Mar 2
Reformation x Pete Davidson: Made From 100% Boyfriend Material
Reformation x Pete Davidson: Made From 100% Boyfriend Material
Whenever I hear Pete Davidson is dating someone new, I can’t help but laugh — his romantic track record is absurdly impressive. His secret…
Sanika.
Mar 2
Keeping Up With Kendrick: How Kendrick Lamar’s Half-Time Show Broke the Internet (and How You Can…
Keeping Up With Kendrick: How Kendrick Lamar’s Half-Time Show Broke the Internet (and How You Can…
We’ve all been discussing which brands aced their ad spot at the Superbowl this year but you know which brand team went back home the…
Kaavya Nahar
Mar 2
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