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Marketing in the Age of Digital
thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students
Note from the editor

thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students

Editors
Go to the profile of Joanne Tombrakos
Joanne Tombrakos
Calling myself a Storyteller since before it was trendy. I use story to teach, pitch, think and escape. Podcaster. Writer. NYU Prof. Follow@joannetombrakos
Writers
Go to the profile of KEXIN WANG
KEXIN WANG
Current graduate student majoring in integrated marketing. Previously worked for a financial institution as a fund data analyst. Trying to find a way to change.
Go to the profile of Liangxin Liang
Go to the profile of Xiangyue He
Go to the profile of Juliette van Winden
Juliette van Winden
Life’s about giving and taking. I’ll give you my words, you take away what you wish. 26 y/o, NYC, B2B Marketing Manager, part-time Marketing Masters @ NYU.
Go to the profile of Xiaotong Liu
Xiaotong Liu
Syracuse university Economics— NYU IM 22yearsold life lover
Go to the profile of Ying-Hsuan Wang
Ying-Hsuan Wang
My name is Ying-Hsuan Wang but you can always call me Michelle. Currently a NYU SPS Integrated Marketing grad student.
Go to the profile of Andres F Rincon
Andres F Rincon
Dad, Marketer & Travel Enthusiast. Coffee Addict.
Go to the profile of Ziyu Wu
Ziyu Wu
Hi there! This is Ziyu Wu. I’m a grad student from NYU major in Integrated Marketing. Welcome! Here I will share some posts related to digital marketing with U.
Go to the profile of Katarina Cai
Go to the profile of Mengnan Yu
Mengnan Yu
Grad student at NYU. Cat and dog lover.
Go to the profile of Harshali Mohite
Harshali Mohite
Vivacious, Random, Creative, Original, Enthusiast and little crazy.
Go to the profile of Kexin Li
Go to the profile of Junyi He
Junyi He
Future Marketer, student independent filmmaker.
Go to the profile of Jingyu Li
Go to the profile of Yuqun Xing
Yuqun Xing
NYUer • Global Marketer • Creator | Discover your brand personality with creativity.
Go to the profile of Davina Zhuo
Davina Zhuo
NYU Student, Marketing & Finance major, Learning Tools of Marketing, Digital Marketing, Stats of Marketing.
Go to the profile of Mingyi Li
Mingyi Li
Integrated marketing student at NYU, love cricket, soccer and e-sport.
Go to the profile of Cristine Chow
Cristine Chow
NYU Integrated Marketing grad student | A photoholic plus digital marketer | Trying to discover the unexpected in this world.
Go to the profile of Maojun Xi
Maojun Xi
NYU Integrated Marketing | Share something about digital marketing 😄
Go to the profile of YueQi-Aria
YueQi-Aria
From BeiJing, China | Currently live in NewYork | Integrated Marketing Program of Nyu | Travel and Music | Love And Peace
Go to the profile of Meera Shahin
Meera Shahin
NYU Grad Student | Marketer | Living life as colorfully as can be
Go to the profile of Jin Shang
Jin Shang
Current graduate student majoring in integrated marketing. Video games lover.
Go to the profile of Cherry (Yichun) Tang
Cherry (Yichun) Tang
Currently pursing master degree in integrated marketing @NYU. Dreamer.
Go to the profile of Coco Song
Coco Song
Life starts at the end of your comfort zone. Graduate @ NYU
Go to the profile of Shirley Zhou
Shirley Zhou
UX/UI Designer
Go to the profile of Swati Singh
Swati Singh
Writer, Feminist and Desi Bookworm. Performed at Lucknow Lit Fest, Tata Literature Live, Mumbai. Host at the Lucknow Book Club. Boiled Egg Aficianado.
Go to the profile of Alexandra Soler
Alexandra Soler
Digital Marketer - Entrepreneur - Foodie | NYU Integrated Marketing Student | Looking at life thought the wrong end of the telescope
Go to the profile of Safiya Valiulla
Safiya Valiulla
New Yorker | Indian Origin | Marketing Enthusiast
Go to the profile of Ira Senel
Ira Senel
Marketing major. Unapologetic feminist. Music & poetry enthusiast. Breathing and taking it day by day! LI: https://www.linkedin.com/in/irem-senel-879a81105/
Go to the profile of Echo Wang
Echo Wang
Master of Integrated Marketing Student at NYU|KEEP FREE
Go to the profile of Nimisha Vichare
Nimisha Vichare
New Yorker | Indian Origin | Travel Enthusiast | Diving deep into my mind filled with thoughts, beliefs and desires, constructing them through this blog :)
Go to the profile of Swati Singh
Swati Singh
Integrated Marketing Recent Graduate from NYU | Inspired by Creativity | Blogger~ Digital Marketing, E-Commerce Marketing || Dog lover
Go to the profile of Anthony Guerrieri
Anthony Guerrieri
NYU. A flamingo among a flock of pigeons.
Go to the profile of Veronica Sun
Veronica Sun
A Peregrinator, a Digital-First Marketing Strategist
Go to the profile of Yabo Dong
Yabo Dong
NYU integrated marketing student 👨‍🎓
Go to the profile of YUMENG LI
YUMENG LI
NYU Integrated Marketing
Go to the profile of Xuanyu Meng
Xuanyu Meng
Integrated Marketing student at NYU here! In this blog, I’ll write about marketing ideas, concepts, and issues.
Go to the profile of Anran Yi
Go to the profile of Anna Zapletalová
Anna Zapletalová
Integrated Marketing Masters student at NYU | International 🇨🇿 | Travel Lover
Go to the profile of Zifan Chen
Zifan Chen
New York University, SPS, Integrated Marketing, Graduate Student
Go to the profile of Xiaotong Yang
Xiaotong Yang
NYU Graduate Student; Finance & Market Analytics Major; I love to enjoy my life.
Go to the profile of Xinpei Ma
Go to the profile of Siyuan Jin
Go to the profile of Shengyuan Wu
Shengyuan Wu
Grad Student, Integrated Marketing @NYU| Cat Lover
Go to the profile of Xiaoyu Yao
Xiaoyu Yao
China | Digital Marketing | The best marketing strategy ever: CARE
Go to the profile of Minghao Liao
Minghao Liao
New York University, Integrated Marketing student. In this blog, I’ll write about marketing ideas, concepts, and issues.
Go to the profile of Mimi Li
Go to the profile of Anna K
Go to the profile of Jessica Hosey
Jessica Hosey
I’m just here to say what needs to be said. Aspiring Marketer. Current NYU Grad Student. Forever Foodie.
Go to the profile of Yiyi Xing
Yiyi Xing
My name is Yiyi Xing. I come from China.I am a NYU graduate student majoring in integrated marketing.
Go to the profile of Jonathan Perez
Jonathan Perez
Sometimes I have ideas. // Marketing made readable.
Go to the profile of JessieOrozco
Go to the profile of Natalia Hernandez
Natalia Hernandez
NYU Graduate Student and Digital Passionate.
Go to the profile of Janice Rega
Janice Rega
NYU Integrated Marketing & Marketing Analytics Graduate Student | Lynn University Event Management Alumni
Go to the profile of Reeds Qi Shuai
Go to the profile of Sharon Zhou
Sharon Zhou
Dream Big, full stop.
Go to the profile of Patrick Chang
Patrick Chang
Marketing Analytics Professional | NYU Integrated Marketing Student
Go to the profile of Phoebe Ke
Go to the profile of Ariela Gorshtein
Ariela Gorshtein
Mexico • NYC I Marketer I NYU MS in Integrated Marketing
Go to the profile of Suhasini Jain
Suhasini Jain
A Budding Marketer’s Guide to Marketing 🦋
Go to the profile of Julia Sellman
Go to the profile of Songsong Li
Go to the profile of Jessica Torres
Jessica Torres
Graduate student with loads of passion for digital marketing, personal branding and productivity. Integrated and digital marketing student at NYU.
Go to the profile of Kaida Qiu
Kaida Qiu
NYU Grad Student
Go to the profile of Jenna Loomar
Jenna Loomar
Taurus, Theater Kid, Integrated Marketing Graduate Student at NYU
Go to the profile of Royce Tian
Royce Tian
NYU Graduate Student & Integrated Marketing,Sneaker,Traveler,Cooking:)
Go to the profile of Huiyan Li
Huiyan Li
#Cat Person #NYU
Go to the profile of Liz Stile
Liz Stile
Welcome to my Blog, I am a graduate student at NYU looking to share some of my candid thoughts about all things digital marketing!
Go to the profile of kunjie Xi
Go to the profile of Lanxin Cui
Lanxin Cui
NYU SPS Program
Go to the profile of Ziyi Lyu
Ziyi Lyu
NYU Integrated Marketing Student | Interested in Art, Culture & Entertainment
Go to the profile of Wenjie Shen
Wenjie Shen
Sharing something about digital marketing!
Go to the profile of Yunhua Chen
Yunhua Chen
Qingdao->CSULB- FASHION MERCHANDISING-> NYU-INTEGRATED MARKETING
Go to the profile of Zhiqian Hu (Evelyn)
Zhiqian Hu (Evelyn)
A Chinese girl who love piano. Major in ad management in collage and good at researching and designing marketing activity.
Go to the profile of Drew Guo
Go to the profile of Roseanne Attia
Roseanne Attia
Exploring the world of Digital Marketing
Go to the profile of Yining Zhang
Yining Zhang
Newcomer to Marketing | Gamer | Cat Person
Go to the profile of Zhexuan Zhao
Zhexuan Zhao
NYUSPS Graduate Student Integrated Marketing. A Blog Beginner.
Go to the profile of Cailin Hu
Cailin Hu
NYU Integrated Marketing student. I will post interesting marketing blogs relate to current events. Welcome to join me in the discussion .
Go to the profile of Jialu Tian
Jialu Tian
NYU Integrated Marketing student. Like to share marketing ideas and topics.
Go to the profile of Xinran Li
Go to the profile of Songsong Li
Go to the profile of Silvia
Go to the profile of Nicole Gina Marino
Nicole Gina Marino
M.S. in Integrated Marketing Candidate at NYU SPS | Storyteller | Chocolate Lover
Go to the profile of Eaton Wang
Eaton Wang
Integrated Marketing @ NYU
Go to the profile of Zeyu Wu
Go to the profile of Yiqun Hu
Yiqun Hu
Graduate Student at New York University
Go to the profile of Jiaying Wu
Jiaying Wu
NYU Integrated Marketing Student
Go to the profile of Jiazheng Geng
Jiazheng Geng
New York University “SPS” Integrated Marketing
Go to the profile of Hao Wang
Hao Wang
NYU Integrated Marketing Student
Go to the profile of Tsuyi Li
Tsuyi Li
Digital Marketing Explorer / Golf-loving gal / Master’s Candidate of Integrated Marketing at NYU
Go to the profile of Yi Zhang
Go to the profile of yk tian
Go to the profile of Victoria Stein
Victoria Stein
M.S. Integrating Marketing Canidate at NYU SPS . Event Marketing Manager . Dog mom to a 9 yr. old pit-bull
Go to the profile of Yifan Wang
Yifan Wang
Graduate student in NYU, Integrated Makreting, studied in UC San Diego, authentic Dog lover
Go to the profile of Maria Papakonstantinou
Go to the profile of Alicia Garcia
Alicia Garcia
Welcome! Hola! Here to blog about life and marketing. NYU Grad Student. Photography enthusiast. Book-lover, Bibliophagist.
Go to the profile of Wenny Lu
Wenny Lu
Mum who loves to travel, eat food, and enjoy life.
Go to the profile of Salwa Abukhadra
Salwa Abukhadra
Aspiring Entrepreneur. NYU Grad Student.
Go to the profile of Han Nguyen
Han Nguyen
M.S. Integrated Marketing @ NYU SPS. Here to share and learn the endless possibilities in digital marketing!
Go to the profile of Kasey Wagner
Kasey Wagner
Digital Marketing • Insights Enthusiast • Food Blogger • Content Creator • Grad Student at NYU — Integrated Marketing
Go to the profile of Ruixue Zhang
Ruixue Zhang
NYU SPS Gradstudent
Go to the profile of Yue Yang
Yue Yang
Storyteller·NYU Student·Major in Integrated Marketing & Human Resource·Chinese
Go to the profile of Guangyao Wu
Guangyao Wu
A beginner in the field of digital marketing and blogging. Wish to know more and share more about marketing in the world of blogging!
Go to the profile of Jingqiao Yang
Jingqiao Yang
A person who is interested in marketing and is also committed to learning marketing
Go to the profile of Kathy Xue
Kathy Xue
Grad Student at NYU Integrated Marketing • Content Creator • Traveller
Go to the profile of Jialu Wang
Jialu Wang
NYU Student-Integrated Marketing • Undergraduate at San Jose State University-Marketing
Go to the profile of Vedika Agarwal
Vedika Agarwal
Grad student at NYU’s M.S. in Integrated Marketing program. Passionate about branding and digital marketing. Always looking for the magic!
Go to the profile of Thao Nguyen
Thao Nguyen
An Experiential Marketer • Global Citizen, Traveling for Inspirations and Stories of the People and Culture • “You Only Live Once”
Go to the profile of Gargi Biche
Gargi Biche
Namaste! Grad student of Marketing at NYU. Aspiring Brand strategist. Adrenaline Junkie. Fitness enthusiast. Biker. Foodie. Living. Dreaming. Breathing.
Go to the profile of Nainika Patwari
Nainika Patwari
Freelance author, part-time photography enthusiast and full-time learner. Let’s live a little!
Go to the profile of Yi Zou
Yi Zou
Grad Student at NYU-Integrated Marketing • Branding • Communication • Market Strategist • Life • Travel
Go to the profile of zheng william
zheng william
Graduate student at New York University,like music and games,have done an internship in game operation. Now I want to learn how to blog about marketing.
Go to the profile of Will Chen
Go to the profile of Elizabeth Landry
Elizabeth Landry
NYU Integrated Marketing \\ Shakespeare Enthusiast \\ Nomad
Go to the profile of Rodrigo Hernandez
Rodrigo Hernandez
Mexican Entrepreneur currently living in New York City. MS in Integrated Marketing at NYU. Interested in sports and living life to the fullest.
Go to the profile of Hsinni Hsieh
Hsinni Hsieh
Grad Student at NYU Integrated Marketing • Content Creator • Dog Lover • Foodie | Love to share some marketing learning outcomes and perspectives with you!!
Go to the profile of Jiatai Qi
Jiatai Qi
50% strategist, 50% creative = 100% Creative content specialist in digital marketing | Pet content creator & Influencer
Go to the profile of Xiaoting Liu
Xiaoting Liu
NYU Grad Student (M.S. Integrated Marketing)
Go to the profile of Liwen Zhang
Liwen Zhang
Grad student at NYU Integrated Marketing |Insights Enthusiast|
Go to the profile of Denny Zhou
Denny Zhou
There is No Substitute./B.S. Mechanical Engineering NYIT 2020/M.S. Mechanical Engineering NYIT 2021/M.S. Integrated Marketing NYU SPS 2022
Go to the profile of RUI LIANG
RUI LIANG
NYU Integrated Marketing student|learner, thinker, activist,
Go to the profile of Deshna Sawant
Deshna Sawant
Integrated Marketing Graduate student at NYU SPS. Content creator / Designer. Here to create different insights about marketing !
Go to the profile of Parima Persaud
Parima Persaud
NYU | Integrated Marketing. Mental Health Awareness advocate. Spiritual & Self-Care enthusiast. All while drinking tea avidly.
Go to the profile of Mingyu Fang
Mingyu Fang
Digital Marketing • Grad Student @NYU — Integrated Marketing • Pet Lover • Game Lover
Go to the profile of YanGx!
YanGx!
Graduate Student at NYU Integrated Marketing | Storyteller | Beauty Explorer | Mindful Listener
Go to the profile of Qian Jiang
Qian Jiang
Digital Marketer, Media Ethics, Grad stu @NYU Integrated Marketing
Go to the profile of Xin Zhong
Xin Zhong
Dreamer, Fashion Enthusiast, Thrifter, Fashion PR Brainstormer, Potter, Animal Lover, NYU Grad Student
Go to the profile of Pawita Kasemsan N.
Pawita Kasemsan N.
Explorer • Digital Marketing • NYU Grad Student • Inspiration Seeker • Balance Lifestyle • Foodie
Go to the profile of YANG LIANG
YANG LIANG
Student•Major in Integrated Marketing•NYU
Go to the profile of Wenjing Gu
Go to the profile of Yi Liu
Yi Liu
Grad Student @ NYU | Intergrated Marketing. Love to explore new things.
Go to the profile of Flavia Noriega
Flavia Noriega
MS of Science in Integrated Marketing Candidate at NYU. Passionate about branding and new products. *FoodLover *Yoga *Storyteller
Go to the profile of Xiaotong Li
Go to the profile of Roxanne Jiang
Roxanne Jiang
Data-driven storyteller. Aspire to influence the world with culturally diverse Marketing.
Go to the profile of Xinnan Yan
Xinnan Yan
A mechanical engineer that has more interest in racing/marketing/designing than actual engineering
Go to the profile of Churan Zhao
Churan Zhao
NYU graduate student- Major in Marketing
Go to the profile of Rui Zhou
Rui Zhou
NYU Integrated Marketing Student :P
Go to the profile of Billy Wang
Billy Wang
Graduate Student at NYU Intergrated Marketing Major. Love to experience different field of expertise. Love the crossover of profession for more opportunities.
Go to the profile of VARSHA RAGHAVAN
Go to the profile of Anna Hursky
Anna Hursky
NYU - Integrated Marketing
Go to the profile of Penghao Zhang
Penghao Zhang
Current Marketing Major at NYU. Originally from China. Looking forward to blogging this semester.
Go to the profile of Carina Ma
Go to the profile of Niharikarathee
Niharikarathee
An aspiring Digital Marketing Consultant
Go to the profile of Lessan Aristoza
Lessan Aristoza
Musings of a Marketer on: Personal Branding • Trends • Lifestyle • Culture
Go to the profile of Hannah Yang
Hannah Yang
Marketing with Digital emphasis in University of Georgia - Marketing in Data Analysis in NYU - Lots of marketing, music, food, self-discipline, and better self
Go to the profile of Zi Wang
Zi Wang
Everything about marketing
Go to the profile of Liangyu Zhou
Liangyu Zhou
Designer/ Brand owner
Go to the profile of Haojun Sun
Haojun Sun
M.S. Integrated Marketing @ NYU | Yoga-lover | Foodie | Vlogger
Go to the profile of Preyansh Shah
Preyansh Shah
Weekly blogs related to Marketing Branding, etc. by an NYU Grad student.
Go to the profile of Jiaxuan Wu
Jiaxuan Wu
2022FALL NYU Intergreted Marketing. I am going to blog about marketing. I am also a professional Chinese rapper with my AKA Rapeter.
Go to the profile of Cindy Wang
Cindy Wang
2024 Masters in Integrated Marketing Candidate at NYU |Storyteller|Digital Marketing| Dreamer hitting the road
Go to the profile of Shenwei Li
Shenwei Li
NYU Integrated Marketing Student
Go to the profile of Angela Zhou
Angela Zhou
NYU Integrated Marketing 2024
Go to the profile of Ziqi Wang (Kiki)
Ziqi Wang (Kiki)
Marketer from NYU, lover of post-punk and prog-rock.
Go to the profile of Anisha Noronha
Anisha Noronha
She/Her | Graduate student at New York University learning to market through intersectionality and inclusivity
Go to the profile of Yitong Zhang
Yitong Zhang
Follow my perspective to feel the transformation of marketing and follow the progress of the times
Go to the profile of Wenyi Wu
Wenyi Wu
NYU student - Integrated Marketing 🌟
Go to the profile of Katheryn Yu Duan
Go to the profile of Yuxin Zhang
Go to the profile of Muskan Katoch
Muskan Katoch
Navigating the realm of Marketing!
Go to the profile of Xiaguang Dai
Xiaguang Dai
Singing, dancing and swimming enthusiasts & Phone case collectors⁽⁽ଘ( ˊᵕˋ )ଓ⁾⁾
Go to the profile of Yuxin Zhang
Go to the profile of Ziyang Tang
Go to the profile of Yuchen Guo
Go to the profile of Rachel DeGennaro
Rachel DeGennaro
Passionate about digital marketing and hoping to assist organizations in developing and executing marketing campaigns that drive growth.
Go to the profile of SilviaTian
Go to the profile of Xinyu Zhao
Go to the profile of Ziyang Yao
Ziyang Yao
Continue to share views on digital marketing
Go to the profile of Peining Chen
Peining Chen
Welcome to my blog! I'll be sharing insights on marketing topics. Let's dive into the world of marketing strategies and trends together!
Go to the profile of Yi Dai
Yi Dai
NYU 2024er~ Integrated Marketing
Go to the profile of Yinxiao Jiang
Yinxiao Jiang
NYU Integrated Marketing, Renting agent assistent
Go to the profile of Jessie Fu
Go to the profile of Xinwei Wang
Go to the profile of Miaosen Ye
Go to the profile of Feng Chen
Feng Chen
25 year-old Chinese integrated marketing student in NYU
Go to the profile of Caroline Li
Caroline Li
A foodie, park-goer, and herb-lover, studying Integrated Marketing @ NYU
Go to the profile of Aasama Sumakul
Aasama Sumakul
A student at Integrated Marketing program at NYU. Blogging about Digital Marketing
Go to the profile of Nikhita A.
Nikhita A.
NYU Masters Student in Integrated Marketing
Go to the profile of Ada Li
Ada Li
MS in Integrated Marketing, Digital Marketing concentration :D
Go to the profile of Hung Lee
Hung Lee
NYU Integrated marketing student |
Go to the profile of Siyi Guo
Siyi Guo
NYU Integrated marketing student | Entertainment industry, variety show worker | Music, Travel, Photography
Go to the profile of Ekta Khurana
Ekta Khurana
A believer in all things- Magic & Marketing. I am taking baby steps in writing blogs on Digital Marketing. Curiosity, Happiness & Content- my three essentials
Go to the profile of Mikaela Stenmo
Mikaela Stenmo
Marketing Student. Music Fanatic. More content to come...
Go to the profile of Ziyi Ren
Ziyi Ren
*Fashion & Marketing* Master's Degree: Integrated Marketing in NYU & Bachelor's Degree: Fashion Merchandising in UD
Go to the profile of SHIYU LIN
Go to the profile of Kayla Ma (KiyoKayla)
Kayla Ma (KiyoKayla)
I’m Kayla, a versatile creative professional specializing in media, marketing, and journalism, currently based in NYC.
Go to the profile of Pratha Canser
Pratha Canser
It is all about experiences
Go to the profile of Xintong Ye
Xintong Ye
Currently study Marketing in NYU | Used to be a director of film, but also a director of life......
Go to the profile of Abdul Altabchi
Abdul Altabchi
I am currently a graduate student at NYU studying Integrated Marketing. My blogs will be unique, fresh, and my unfiltered opinion about marketing.
Go to the profile of Yuxin
Yuxin
NYU Intergrated Marketing students, China, ISFP
Go to the profile of Mia Chow
Mia Chow
Digital Marketing student @ NYU | Exploring the Music Industry through a fresh eye.
Go to the profile of Enchong Xie
Enchong Xie
Integrated Marketing in NYU | Marketing analytics
Go to the profile of Vicky Wen
Vicky Wen
Marketer/Dancer/Skater...Always curious about this world is why I love marketing and why I am here
Go to the profile of Yanqi Shen
Yanqi Shen
M.S. Integrated Marketing @ NYU SPS.
Go to the profile of Yitong Zhang
Yitong Zhang
Here to share and discover the infinite possibilities of digital marketing!! UWU
Go to the profile of Nick Ducheine
Nick Ducheine
A young professional getting my Masters in Integrated Marketing at NYU where I currently work as an Events & Marketing manager for the Athletics department.