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Crisis Management
Marketing in the Age of Digital
thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students
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Crisis Management
Yitong Zhang
in
Marketing in the Age of Digital
Mar 31
Navigating the Storm: TikTok’s Response to the Digital Dilemma
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2
Kayla Ma (KiyoKayla)
in
Marketing in the Age of Digital
Mar 31
Brandy Melville, from teenage girls’ toxic dream to real California dreamland
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2
Annisa Ardiani
in
Marketing in the Age of Digital
Apr 1
Zara’s Insensitive Campaign Has Put Them Into Crisis
A Social Media Crisis Study Case of Zara’s…
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18
Tim Yu
in
Marketing in the Age of Digital
Mar 30
Sorry, Not Sorry: Zara’s Apology Fail and the Fallout
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9
Maria Reyes
in
Marketing in the Age of Digital
Nov 6, 2023
This Is Why We Can’t Have Nice Things: The Ticketmaster Crisis
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4
Feng Chen
in
Marketing in the Age of Digital
Nov 6, 2023
An Evaluation of Ticketmaster’s Crisis Management During the Taylor Swift Ticket Fiasco
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65
Nikhita A.
in
Marketing in the Age of Digital
Nov 4, 2023
Crisis Communication: An Opinionated Case Study on Balenciaga’s Ad Controversy and Turbulent Recovery
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5
Jana Padilla
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Marketing in the Age of Digital
Apr 3, 2023
The Provocative World of Balenciaga: How Far is Too Far?
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4
Gillian Setiawan
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Marketing in the Age of Digital
Apr 3, 2023
A Fall from Grace: How Duolingo Mishandled Its Social Media Crisis
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65
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Soumya Gupta
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Marketing in the Age of Digital
Apr 3, 2023
What NOT to do if you get boycotted on social media: A step-by-step guide.
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3