Marketing in the Age of Digital

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Marketing in the Age of Digital

thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students

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Ecommerce

Christine Baruc in Marketing in the Age of Digital

The Rise of Reinvention

QVC. HSN. These are household names in the televised home shopping industry. Literally. These names were present in…

Roseanne Attia in Marketing in the Age of Digital

Interactive Online Shopping is the future of E-commerce

Hyojin Kim in Marketing in the Age of Digital

The Real-Life Cookie Monsters

It is safe to assume that we have had creepy encounters on the internet like you are being stalked. From…

Hanwen Zhang in Marketing in the Age of Digital

Tmall — the ally of Farferch to enter Mainland China market

Natalia Hernandez in Marketing in the Age of Digital

Augmented Reality, the reason ASOS is winning COVID-19?

Wa Sappakijjanon in Marketing in the Age of Digital

What Do We Learn from the Pandemic’s Effects on the Customer Path-to-Purchase?

Ying-Hsuan Wang in Marketing in the Age of Digital

Wayfair Will Deliver a Live Christmas Tree to Your Door

Your Christmas Tree Will Come To You This…

Gracie Qin in Marketing in the Age of Digital

Market at the edge

What is the consumer path? As a marketer, it is more than important to learn consumer’s purchase intentions. To be able to…

Xue Ni in Marketing in the Age of Digital

Use Customer Path to Boost Business Development

Paloma Huby in Marketing in the Age of Digital

Crate & Barrel: “Easy peasy, convenient and trendy”

Do you want to know what I like the most about Crate and Barrel? EASY…